SOURCE: Datanyze

Datanyze

April 22, 2016 09:00 ET

Gartner Names Datanyze a 2016 "Cool Vendor" for Tech Go-to-Market

SAN MATEO, CA--(Marketwired - April 22, 2016) -  Datanyze, the pioneering sales acceleration company, today announced that is has been recognized by Gartner as a "Cool Vendor" in the IT research and advisory firm's report, "Cool Vendors in Tech Go-to-Market, 2016"* published on April 18, 2016. Datanyze was one of five technology vendors evaluated in this report.

"This year's Cool Vendors help technology and service providers improve sales and marketing effectiveness and execution. Marketing and sales enablement leaders should consider these software-as-a-service applications to complement existing CRM tool investments," said Gartner analysts, Todd Berkowitz, Jim Hare and Ilona Hansen.

Backed by Google Ventures and Mark Cuban, Datanyze is a leading provider of sales acceleration software for technology companies looking to increase sales effectiveness and build pipeline. By combining data collection with predictive analytics and prospecting tools, Datanyze helps sales and marketing teams identify and convert net-new accounts into opportunities each day. Founded in 2012, Datanyze works with more than 600 technology companies across 30 countries.

"The average sales pitch is no longer good enough. With the amount of messages buyers receive every day, sales has become less about volume and persistence, and more about context and timing," said Ilya Semin, CEO, Datanyze. "For technology companies, that means understanding your prospects' tech stack and knowing who's in the midst of evaluating providers in your space. This kind of intelligence -- or what we call 'technology data' flows through every solution we provide and is at the core of what we do."

Datanyze's "technology data" can be used to accelerate both outbound sales and inbound marketing pipeline. According to Ray Carroll, VP of Sales at Marketo, "Knowing when prospects are evaluating providers in our space helps my sales team stay one step ahead in a competitive market." Similarly, Sara Davidson, Sr. Marketing Ops Manager at HubSpot, says, "The HubSpot marketing team relies on Datanyze to identify which inbound leads should be worked by sales and when."

By integrating both technology and firmographic data into customer CRM and marketing automation systems, Datanyze provides an actionable layer of intelligence that helps technology companies identify the best opportunities within their existing pipeline as well as net-new prospects that match their ideal customer profile.

To increase sales effectiveness and start building more pipeline, visit www.datanyze.com.

About Datanyze

Datanyze provides sales acceleration software for technology companies looking to increase sales effectiveness and build pipeline. By combining data collection with predictive analytics and prospecting tools, Datanyze helps sales and marketing teams identify and convert net-new accounts into opportunities each day. With 30,000+ active users, Datanyze is the preferred solution for over 600 technology companies across 30 countries.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

*Gartner "Cool Vendors in Tech Go-to-Market, 2016" by Todd Berkowitz, Jim Hare, Ilona Hansen, April 18, 2016.

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