SOURCE: Responsys


June 03, 2013 12:18 ET

Gartner Names Responsys a "Visionary" in Its 2013 Magic Quadrant for CRM Multichannel Campaign Management

Responsys Earns Position in This Prestigious Evaluation for the Sixth Consecutive Time

SAN BRUNO, CA--(Marketwired - Jun 3, 2013) - Responsys, Inc. (NASDAQ: MKTG), a marketing cloud software and services leader, has been recognized as a "Visionary" in Gartner, Inc.'s May 2013 "Magic Quadrant for CRM Multichannel Campaign Management" (MCCM) report. We believe being named a Visionary validates Responsys' proven track record in the market, and that the Responsys Interact Marketing Cloud has become one of the leading solutions for companies looking to more effectively manage their digital relationships and interactions across email, mobile, social, display and the web. This is the sixth consecutive time Responsys has been included in this prestigious evaluation of the leading multichannel campaign management providers.

"There's no question marketers are realizing that traditional campaign management solutions are no longer going to cut it when it comes to delivering highly personalized interactions at scale, and are therefore moving towards strategies and solutions that are more customer and digitally led," said Scott Olrich, President, Marketing and Platform at Responsys. "We consider being recognized as a 'Visionary' in the Gartner Magic Quadrant a testament to our consistent track record of re-thinking what a multichannel campaign management solution needs to be in the digital age."

Published by Adam Sarner, Research Director at Gartner, the Magic Quadrant evaluates vendors in the multichannel campaign management market based on their ability to execute and completeness of vision. Responsys was placed in the "Visionaries" quadrant of the Magic Quadrant, which Gartner describes as companies that "provide a strong vision for the campaign management market, or excel in advanced or emerging areas such as digital marketing."

According to Gartner, "Budgets for digital marketing are growing about twice as fast as the overall marketing budget and now represent about a quarter of total marketing spending. Gartner expects spending on CRM software to exceed $14 billion in 2013, with a growth rate of 7.5% -- marketing automation will achieve 11% annual growth. Digital marketing has sparked this growth because it enables new techniques that can grow revenue faster -- for example, inbound marketing, real-time marketing and data-driven marketing. In addition, new technologies, such as social and mobile, open not just new channels, but also new ways of engaging customers. Thus, marketers have to coordinate more channels and more kinds of campaigns."

Responsys' inclusion in Gartner's 2013 "Magic Quadrant for CRM Multichannel Campaign Management" (MCCM) report builds on the company's impressive standings in other recent market research evaluations, including being named a "Strong Performer" in "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), 2012" report, and a "Leader" in "The Forrester Wave™: Email Marketing Service Providers, 2012" report.

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About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

About Responsys
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information visit:

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