April 30, 2013 09:30 ET

Gartner Names RevTrax® 2013 "Cool Vendor" in Digital Marketing

Selected for Innovation and Unique Contributions to Digital Marketing

NEW YORK, NY--(Marketwired - Apr 30, 2013) -  RevTrax® today announced it was named one of Gartner's Cool Vendors in Digital Marketing, 2013. Singled out for innovation in enterprise coupon management, RevTrax was selected internally by leading Gartner analysts specializing in CRM, media, marketing and technology.

Gartner describes the cool that propelled RevTrax to the top of the list:

"RevTrax allows brands to extend offers on any channel, embedding the coupon experience in the brand's own content. RevTrax limits its focus to the branded experience -- versus also offering a digital FSI program -- thus its entire approach ... is optimized to support brands deploying offers as part of their own communications.

"Analytics are robust and deliver to brands the insights they need to run successful brand promotions and campaigns. Real-time data access allows brands to optimize on the fly, and this (along with the RevTrax approach to security), gives brands comfort that coupons (and budgets) will not run amok.

"Data captured allows brands to close the loop on tracking consumer downloads by connecting redemptions to the consumer who claimed the offer, through to where the coupon was redeemed (online or offline), resulting in better insight. November 2012 marked the launch of RevTrax OpenShare Rewards, which allows consumers to access a higher-value offer by sharing the coupon via email, Facebook, Twitter, mobile or any Web property."

RevTrax Co-Founder and CEO Jonathan Treiber said being named in Gartner's "Cool Vendors" report is "a great validation that the technology platform we built -- and continue to expand -- is a step ahead. We're honored by Gartner's recognition and will continue to innovate and drive measurable business results for our clients."

About RevTrax®
RevTrax® is an enterprise promotions platform used by leading brands and retailers to drive and measure in-store sales. RevTrax provides secure and scalable business solutions for online-to-offline revenue attribution, campaign management and promotion intelligence across all digital channels and devices. RevTrax clients utilize printable and mobile coupons to drive sales, increase customer loyalty, collect actionable customer data, and enhance targeting and personalization. Founded in 2008, RevTrax is headquartered in New York City.

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©RevTrax 2013. All rights reserved. 

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