SOURCE: Versium


May 11, 2016 08:01 ET

Gartner Names Versium a "Cool Vendor" in Retail 2016

Vendors Selected for the "Cool Vendor" Report Are Innovative, Impactful and Intriguing

REDMOND, WA--(Marketwired - May 11, 2016) - Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a "Cool Vendor" in the Cool Vendors in Retail, 2016 report by Gartner, Inc., a leading global independent information technology research and advisory company.

Gartner found that "low-cost, available computing power, together with the abundance of complex unstructured data, is fueling the rise of artificial intelligence solutions that can go beyond the traditional big data analytics." The report also predicts that "the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services."

"We believe that Versium's inclusion in Gartner's Retail Cool Vendor report further confirms our mission to help marketers harness the power of big data through automated solutions that reduce the dependency on data science teams," said Chris Matty, founder and CEO of Versium. "Our automated predictive analytics services are changing the way marketers leverage big data and we've only just started to capitalize on the market opportunity."

Versium's solution, available at, automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours versus the weeks or sometimes months required by large professional service engagements. Unlike simplistic "select-based" lists that limit the marketer to a finite set of attributes and rely on human intuition, Versium uses identity mapping technology that allows large volumes of data to be used in predictive models, making the output more reliable and accurate.

Gartner "Cool Vendors in Retail, 2016" was published on April 28, 2016 by Kelsie Marian, Miriam Burt, Robert Hetu, Joanne Joliet, and Frances Karamouzis.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Versium
Versium is a technology company that delivers automated data technology solutions to marketers. These solutions deliver rich data insights and predictive analytics (in the form of a Predictive Score), which provide actionable data intelligence faster, more accurately and at a fraction of the cost of alternative predictive marketing solutions. Versium's solutions leverage the company's extensive LifeData® warehouse, which contains more than 1 Trillion consumer and business data attributes sourced from proprietary means. LifeData® contains both online and offline data such as online behavioral data, social-graphic details, real-time event-based data, purchase interests, financial information, activities & skills, demographics, and much more. These attributes are matched to an enterprise's CRM or other internal data sources, and used in machine learning models to create Predictive Scores that deliver specific ROI value by improving customer acquisition, retention and cross sell and upsell marketing activities. For more information, please visit, or follow us @versiumsocial on Twitter.

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