SOURCE: Orchestro


March 22, 2016 13:00 ET

Gartner Recognizes Orchestro in Market Guide for Demand Signal Management (DSM)

BETHESDA, MD--(Marketwired - March 22, 2016) - Orchestro Inc., the market leader in demand analytics and data orchestration, today announced that it was recognized in Gartner's February 2016 Market Guide for Demand Signal Management Vendors.

In the report, Orchestro was listed as a Representative Vendor for both capabilities of a full Demand Signal Management (DSM) solution, the Demand Signal Repository (DSR) and Demand Sensing. Orchestro has a long history of providing DSM solutions to the retail and consumer goods industry, starting from harmonizing retailer POS and inventory data, to now incorporating new demand signals such as weather to explain unexpected sales and supply chain performance. These new demand signals, together with new machine learning algorithms are enabling true predictive and prescriptive analytics across omni-channels. The company is pioneering a new generation of retail execution, one that proactively preempts service-level issues and uses actionable analytics to prevent them from reoccurring in the value chain.

Gartner analyst and author of the report, Amber Salley, noted the growing importance of demand signal management solutions: "The use of demand signal management technologies is growing across all industries as companies look to improve inventory management and visibility into consumer activity." The report cites DSM software as being "a critical tool to identify new sales opportunities, manage stock more effectively, improve on-shelf availability, drive agile responses, provide a basis for business forecasting and planning, and link supplier to downstream data."

Orchestro's Tango™ Science is the industry's most innovative suite of applications and has been purpose-built to support these and other critical execution use cases across categories. For customers across Food, Beverage, Home Improvement, Health, Beauty, Apparel, and others, the company has recaptured millions of dollars in potential lost sales and driven working capital efficiency through demand-sensing enabled inventory management. 

Demand signal repositories are critical refineries to an overall demand signal management strategy for medium to large enterprises. DSRs are responsible for harmonizing disparate data, including the hundreds of various data feeds shared by retailers with their suppliers. DSRs form the basis of cleansed and standardized data needed to enable advanced insights through demand sensing tools such as Orchestro's ShelfSense™ and PromoSense™. These demand sensing tools translate demand signals into true data insights, driving execution for retailers and suppliers both in-store and online. Companies competing on analytics are increasingly relying on enterprise-class demand signal management solutions such as Orchestro's, to aggregate, analyze, and monetize activity through better execution across all retail channels.

"Gartner's report highlights the application of DSMs to pervasive problems in the retail industry, including on-shelf availability," said Anuj Agrawal, VP of Marketing of Orchestro. "The cutting edge analytics embedded within our DSM solution helps retailers and suppliers orchestrate data-driven decisions at a store-level to respond to on-shelf availability issues, especially during high volume promotional periods." 

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About Orchestro

Over 210 global brands in concert with their omni-channel retail partners rely daily on Orchestro's platform -- the industry's first and only data orchestration system. This purpose-built demand signal repository enables us to pinpoint and prioritize all service-level exceptions using an ensemble algorithm selector, a component of our patent-pending demand analytics engine -- Maestro™. By preëmptively analyzing and taking store-level actions that maximize profitability, our clients dramatically reduce lost sales opportunity, improve revenue and gross margins, and deliver superior service levels. For more information, please visit

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