SOURCE: Chief Executive Magazine

March 30, 2006 11:11 ET

Gary Berman, of Sí Change Consulting, and Chief Executive Magazine, Host CEO Session on How to Win in a Multicultural Market

MONTVALE, NJ -- (MARKET WIRE) -- March 30, 2006 -- Gary Berman, CEO of Sí Change Consulting, partnered with Chief Executive Magazine to identify innovative multicultural best practices with leaders such as Reuben Mark, CEO of Colgate-Palmolive Co., and other CEO's at a roundtable.

"This roundtable is an important element in our ongoing effort to benchmark best practices, at the CEO level, in the area of multiculturalism and to measure its impact on corporate America's bottom line. We're using today's in-depth conversation to kick off a comprehensive benchmarking survey to be delivered to over 10,000 CEOs throughout the nation," said Gary Berman.

The event took place at the St. Regis Hotel in New York City. Gary Berman acted as co-host with Chief Executive's editor in chief, Bill Holstein.

CEOs discussed how the American marketplace is changing dramatically. The Hispanic market, for example, consists of 44 million consumers today and could reach 25 percent of the market with a few short years. Truly exploiting the increasingly diverse U.S. marketplace means more than just translating marketing materials -- it means adapting the customer's experience to his or her preference and designing the right products. At the roundtable, CEOs, such as Colgate's Reuben Mark, shared how they have achieved success in multicultural markets.

"One 'best practice' identified by Reuben Mark, CEO of Colgate-Palmolive, is transferring executives who have worked overseas back to the United States with responsibility for understanding and penetrating similar ethnicities or nationalities," said Bill Holstein. "Major companies can 'import' what they've learned abroad."

Event attendees included: Reuben Mark, Colgate-Palmolive Co. (CL), Edward Kopko, Butler International (BUTLE), Wallace P. Parker Jr., KeySpan Corp. (KSE), Michael I. Roth ,The Interpublic Group of Companies (IPG), Tara Weiner, Deloitte & Touche USA LLP, Roy Fugazy, Fugazy International Corp., Sunil Kumar, International Specialty Products, Suzanne Hogan, Lippincott Mercer, Jay S. Sidhu, Sovereign Bancorp, Inc., Gillian Sandler, Todobebé, Gary Berman, Sí Change Consulting, William J. Holstein, Chief Executive.

Chief Executive is a controlled circulation magazine that reaches 42,000 chief executive officers and their peers. It is published 8 times a year and reaches a total readership of 143,000. Chief Executive Group facilitates "Chief Executive of the Year," a prestigious honor bestowed upon an outstanding corporate leader, nominated and selected by a group of his or her peers. Bill Gates, John Chambers, Michael Dell, Sandy Weill and Fred Smith are just some of the leaders who have been honored throughout the award's 20-year history. Chief Executive also organizes roundtable meetings and conferences to foster opportunities for top corporate officers to discuss key subjects and share their experiences within a community of peers. Visit for more information.

Sí Change supports many of America's leading corporations in building multicultural advantage. Sí Change focuses exclusively on multicultural markets to drive progress, working with the C-Suite, Boards, and key functional areas such as marketing with a particular emphasis on CEO and Board-level Cultural Immersions. Si Change Branded Entertainment is developing "A Portrait of the New America", a 13 part series dedicated to the REALITY of multiculturalism to television. The Sí Change affiliated market research company, Market Segment Research (MSR), was the first U.S. market research organization dedicated to researching multiple multicultural and specialized segments. In its 18-year history, MSR has published numerous authoritative surveys of the attitudes, opinions and behaviors of America's multicultural groups. Visit for more information.

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