SOURCE: Business Review Australia

Business Review Australia

February 18, 2011 12:32 ET

Gary Perlstein, CEO of Specialty Fashion Group, Speaks on the Company's S.H.I.R.T. Philosophies and Successful History in Providing Women's Fashions

SAN DIEGO, CA--(Marketwire - February 18, 2011) -  In a report in Business Review Australia, Gary Perlstein, CEO of Specialty Fashion Group speaks on the company's history and how it remains in the forefront of women's wear and properly understanding female clientele.

Specialty Fashion Group was created in 1993 in which its founders opened two stores, Millers, in one day. They became the first national chain in Australia and New Zealand offering women's wear and a loyalty program to properly understand their female clientele. Today, Specialty Fashion Group maintains six brands, five outerwear brands and one intimate wear brand: Millers, Crossroads, Katies, Autograph, City Chic and La Senza based upon S.H.I.R.T. values (Service, Humility, Integrity, Respect and Trust).

What sets the company apart is Specialty Fashion Groups database of six million women. "There are 22 million people in Australia and we have the names of six million Australian female shoppers," says Gary Perlstein, CEO of Specialty Fashion Group. "Our stores target more mature women at our range of stores. Our company's mantra is, 'Making women everywhere look good and feel great.'"

Read the article here.

About Specialty Fashion Group

Specialty Fashion Group was created in 1993 and encompasses six brands: Millers, Crossroads, Katies, Autograph, City Chic and La Senza. S.H.I.R.T. is the very core of the business and stands for Service, Humility, Integrity, Respect and Trust. S.H.I.R.T. values drive every interaction at Specialty Fashion; internally with each other, externally with business partners, and most importantly, with their customers.

About Business Review Australia

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit http://www.businessreviewaustralia.com/.

Contact Information

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    Michaela McNamara
    Business Review Australia
    Telephone: (760) 827-7833
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