SOURCE: Gas Station TV

Gas Station TV

April 18, 2011 12:11 ET

Gas Station TV Announces 5X Delivery Guarantee on All Campaigns

Network Launches Bold Marketing Campaign During TV Upfront Season

BIRMINGHAM, MI--(Marketwire - Apr 18, 2011) - Gas Station TV (GSTV), the largest national away-from-home television network delivering a one-to-one viewer experience, today unveiled a bold new offer touting its new "5X Campaign Delivery Guarantee."

GSTV is offering a delivery guarantee for any advertising program purchased from now until June 30, 2011. To be eligible, the campaign can run anytime between today and December 31, 2012. During the advertiser's campaign, GSTV will offer a five-time "makegood" -- versus the typical industry standard one-time makegood for any impressions not delivered.

"GSTV can make this guarantee because we are confident in our ability to deliver results to our clients," said Jason Brown, Chief Sales Officer of Gas Station TV. "We deliver Nielsen-measured consistent ratings, and are not hampered by cancelled programs or fickle audiences like at-home TV. With an approach that is both provocative and humorous, this marketing campaign turns a spotlight on GSTV's dependable delivery advantages, and the company's significant expansion plans."

Using a mix of communication channels that combines direct mail, Internet advertising, public relations and social media, the promotional campaign will run through June 30, 2011 coinciding with the offer. The print ads take a humorous, tongue in cheek approach to GSTV's campaign delivery and continuing growth, focusing in particular on its benefits versus at-home TV. For example, GSTV's A18-49 weekly delivery is greater that 99 percent of all TV shows. Each advertisement highlights an outstanding GSTV feature with a succinct message.

One of the ads features Miss Michigan USA 2011, Channing Pierce, as a "media mixologist" who creates perfect media mixes. Another comical ad features GSTV's strong delivery promise comparing at-home TV's uncertain delivery, to a pregnant woman delivering a pineapple to a confused doctor. The tagline reads: "Surprise Delivery? Trust GSTV for a guaranteed, smooth delivery. No recovery needed."

In addition to the advertisements, GSTV will invite the social media community to participate by voting for their favorite ads at www.facebook.com/GasStationTV and come up with their own creative headlines. During the course of the campaign, Twitter users will have the chance to win weekly prizes from GSTV by including the hashtag #GSTV.

To view the advertisements in their entirety, visit www.gstv.com/spotlight. With 27 million monthly viewers located in more than 100 U.S. DMAs at 13 of the nation's leading gas retailers, GSTV provides advertisers a media network to reach a highly desirable and captive audience at the pump for four to five minutes when they cannot channel surf or skip past the message with a DVR.

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