SOURCE: Krux

Krux

November 13, 2012 08:05 ET

GateHouse Media Selects Krux DMP to Power Its Audience Data Strategy

Local Media Leader Partners With Krux to Grow Revenue Through Smarter, More Valuable Advertising

SAN FRANCISCO, CA--(Marketwire - Nov 13, 2012) - Krux today announced the selection of the Krux data management platform to power GateHouse's audience data strategy. 

GateHouse Media is the preeminent provider of local content and advertising in the small, midsize, and large markets they serve, and Krux is the technology leader in cloud-based consumer data management. Together, the two firms will put consumer data to work to help GateHouse drive new revenue from audience-aware ad products. 

GateHouse's audience targeting capabilities, powered by Krux, will result in more premium inventory, higher prices, fewer low-value remnant impressions, and more revenue overall. Further, with the secure audience data transport and media connectivity delivered by Krux Interchange, GateHouse will transform the way it connects with the market, energizing their own ad inventory as well as programmatic RTB inventory with high-value first-party and third-party data.

"GateHouse Media is committed to extracting full value from our media and data assets," stated Michael Moreau, VP of Digital at GateHouse Media. "After extensive market review, Krux was the clear choice, given their team's commitment to client success and the breadth, flexibility, and security of the Krux platform. We anticipate significant gains in ad rates from the addition of first-party data to our private ad exchange, adhance media."

As a leader in local media, the GateHouse operation has considerable scale and complexity, representing hundreds of daily and weekly newspaper websites. With Krux, they will take full advantage of their depth and breadth, developing advanced advertising solutions to meet the demands of an increasingly data-driven media marketplace.

"Krux is excited to add GateHouse to our client roster," stated Gordon McLeod, Krux's President. "They are redefining what's possible in putting data to work in local media, and we're proud to partner in support of their breakthrough audience and targeting strategy." 

Krux's cloud-based infrastructure helps companies like GateHouse protect, manage, and monetize consumer data signatures across all digital screens and sources. With the Krux platform in place, GateHouse will be able to analyze their audience with new levels of precision and turn those insights into action, serving up web experiences that are more relevant and more valuable to benefit consumers and marketers alike. 

About Krux
Founded in 2010, Krux delivers data fabric for the consumer web. Krux technology helps companies protect, manage, and monetize data across screens and sources. With Krux, companies give their consumers cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Companies across the US, Europe and Asia have adopted Krux technology, including The New York Times, NBC Universal, Sanoma Media, Triad Retail Media, Wikia, Recruit, CarSales.com.au, Financial Times, NBCNews.com, GrooveShark, and The Wall Street Journal Digital Network. Find out more at www.krux.com.

About GateHouse Media, Inc.
GateHouse Media, Inc., headquartered in Fairport, New York, is one of the largest publishers of locally based print and online media in the United States as measured by its 78 daily publications. GateHouse Media currently serves local audiences of approximately 10 million per week across 21 states through hundreds of community publications and local websites. GateHouse Media is traded in the over-the-counter market under the symbol "GHSE." 

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