December 17, 2012 13:22 ET

Gather Consumer Data and Grow Brand Loyalty This Festive Season, Urges Synqera

ST PETERSBURG, RUSSIA--(Marketwire - Dec. 17, 2012) - Torrential rain in the UK may have dampened consumer spending in November, but retailers and brands should look to capitalise on the increased footfall that the festive season will bring by utilising the opportunity to grow brand loyalty, says leading technology company Synqera. Using this busier time to gather consumer data, says Synqera, will facilitate enhanced customer loyalty.

Loyalty card schemes have paved the way for retailers and brands to tap into data to be able to tailor promotional activity to customer preferences, and enhance in-store marketing efforts. But new technology means there is a more sophisticated approach that can be made, according to Synqera, developers of the multi-media payment terminal SIMPLATE.

Kirill Gorynya, CEO from Synqera, explains: "The drop in footfall because of a November washout should mean bigger opportunities in December. Retailers and brands can gain further customer insight during this period, and grow brand loyalty through targeted offers and engagement, so that the goodwill extends far beyond Christmas.

"It is an ideal time to engage with and reward existing brand advocates, as well as gain new ones, using a targeted approach. The latest developments in retail technology mean that multi-media devices can help with this approach."

Synqera is the developer of SIMPLATE, a multi-media payment terminal which is present at the cash desk to achieve heightened customer engagement at this crucial moment. SIMPLATE uses real-time data, can be integrated with the retailer's current infrastructure and existing loyalty schemes, and is also a payment terminal, offering contactless payment.

SIMPLATE helps retailers and brands deliver targeted offers and incentives, and provides an advertising platform for retailers to offer to brands and benefit from the additional income stream. It features a touch screen, a camera and a microphone - which are capable of verifying the gender, the mood and approximate age of the customer.

Kirill concluded: "We will see in the very near future this kind of retail technology really taking hold, as the high street is recognising the need for a more sophisticated approach in this highly competitive environment."

For further information about Synqera and the SIMPLATE platform, visit

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