Gatorz Inc.

TSX VENTURE : GTZ


Gatorz Inc.

October 24, 2012 08:30 ET

Gatorz Inc. Announces NEXCOM Adds an Additional 11 Stores to the Retail Test!

ANCASTER, ONTARIO--(Marketwire - Oct. 24, 2012) - Gatorz Inc. (TSX VENTURE:GTZ) ("Gatorz") The company announced that NEXCOM is so extremely happy with the sales results generated from the initial test through the Navy Exchange Service Command Stores ("NEXCOM") that they are adding additional stores.

Gatorz started its NEXCOM twelve store test in Mid July and has been experiencing impressive double-digit sell through results right from the start. Due to the successful start, NEXCOM just added an additional 11 stores including Guam and Japan.

NEXCOM has been placing re-orders to replenish stock on a weekly basis and continues adding additional frame models to compliment the product offering. Gatorz goal is to have our products placed in all 51 domestic and 21 international NEXCOM locations.

Gatorz has added a Merchandizing Manager to visit store locations to help keep our point of purchase materials and displays up to date. We will also be educating sales staff about the Gatorz product line to help further grow brand name awareness in this new distribution channel.

Gatorz CEO Kerry Lynch states, "We are extremely excited about the addition of the 11 stores. We are very pleased with the weekly sell through of the product and we are still continuing to see sales increase week after week. We will continue to push forward in building our brand within the stores in conjunction with NEXCOM."

About Gatorz

Gatorz Inc. (www.gatorz.com) designs, develops, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aircraft aluminum and from premium injection moulded Italian frames. Gatorz precision built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer's specific facial features. In addition, the Company's lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100% UV blocking, optically correct and distortion free. Gatorz distribution markets include motorcycling, motorsports, skydiving, military, off-road, hunting & fishing, action sports, and youth lifestyle markets

Certain information in this press release may contain forward-looking statements. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. Gatorz Inc. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to Gatorz Inc.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • Investor Relations Inquiries:
    All Gatorz investor relations inquiries should be directed
    to Mike Dianna
    (800) 767-4287
    mike@gatorz.com
    www.gatorz.com