ANCASTER, ONTARIO--(Marketwire - Aug. 28, 2012) - Gatorz Inc. (TSX VENTURE:GTZ) ("Gatorz") The company announced that it is extremely happy with the sales results generated through the Navy Exchange Service Command Stores ("NEXCOM").
Gatorz started its NEXCOM twelve store test in Mid July and is experiencing impressive sell through results. Gatorz is seeing double-digit percentage sell through in all stores with one of the stores selling at over a rate of 75%.
NEXCOM has already placed re-orders to replenish stock and increased the display size while adding additional frame models to compliment the product offering. As a result of the strong sales, NEXCOM will be adding an additional 3 stores to the test within the next week. Gatorz goal is to have our products placed in all 51 domestic and 21 international NEXCOM locations.
Gatorz will also be adding additional point of purchase displays to further continue growing brand name awareness in this new distribution channel.
Gatorz will be introducing additional aluminium frame models to our existing product line in the immediate future featuring the new black plug logo to compliment Military standards. Gatorz will also be releasing two NEW aluminium frames with one frame featuring a mono lens shield.
Gatorz CEO Kerry Lynch states "We are extremely excited with the preliminary results of the sell through in the NEXCOM test stores. We continue to work very closely with the staff at NEXCOM to ensure continued success of the Gatorz product sales and to increase the number of NEXCOM stores carrying the product."
Gatorz Inc. (www.gatorz.com) designs, develops, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aircraft aluminum and from premium injection moulded Italian frames. Gatorz precision built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer's specific facial features. In addition, the Company's lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100% UV blocking, optically correct and distortion free. Gatorz distribution markets include motorcycling, motorsports, skydiving, military, off-road, hunting & fishing, action sports, and youth lifestyle markets.
Certain information in this press release may contain forward-looking statements. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. Gatorz Inc. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to Gatorz Inc.
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.