Gatorz Inc.
TSX VENTURE : GTZ

Gatorz Inc.

May 12, 2008 11:01 ET

Gatorz Inc. Signs World Class Brands to Distribute Gatorz Sunglasses

- Gatorz strengthens its position in the Travel Retail sector

SAN DIEGO, CALIFORNIA--(Marketwire - May 12, 2008) - Gatorz Inc. ("Gatorz") (TSX VENTURE:GTZ) announced today that is has signed a multi-year distribution agreement with World Class Brands ("WCB") to distribute Gatorz sunglasses in the Travel Retail channel and its existing distributor, Encore International is rolling its business into WCB as part of the Gatorz agreement.

Gatorz announced, on November 30, 2006, that Encore International ("Encore") was the distributor for Gatorz sunglasses in the Travel Retail channel. Encore and its President, Caroline Baile, have been instrumental in the launch and rapid growth of the Gatorz in this channel.

Carline Baile, President of Encore International said, "We are delighted with the new partnership between Encore International, Gatorz Eyewear and World Class Brands. It is an opportunity to dramatically grow the Gatorz business within the global travel retail environment, heightening Gatorz brand awareness and sales on the international front."

Kerry Lynch, CEO of Gatorz Inc said, "The new partnership between Encore International, World Class Brands and Gatorz Eyewear will elevate our brand significantly to a new level on a global front in the travel retail market. We had a 683% increase in sales, with just the resources of Encore, in the last quarter for this channel. With this announcement, we expect that we can build consistent and repetitive sales volumes in this channel."

World Class Brands will become the exclusive agent for Gatorz sunglasses and accessories to the Travel Retail markets. WCB distributes such brands as Bulova Timepieces, Crislu Flawless Cubic Zirconia, Joia De Majorca Authentic Majorca Pearls, Sea Jewels Perfumes and Destination Concepts.

Lenny Di Cristofano, President of World Class Brands said, "The combined resources, reach and power of WCB, combined with Encore, makes for a unique and powerful footprint for Gatorz. We are delighted to be associated with people and products of such high quality."

About World Class Brands

World Class brands is the exclusive agent for luxury brands and unique products to business in the travel retail, duty free, and in-flight markets including: Airport Shop operators, Cruise Ships/Ferries, Boarder and Freestanding shops, Airline Operators, Airline Agents, Embassies, Consulates, Missions and Diplomatic Communities. World Class Brands provides brands to over 50 top airlines and more than 400 individual duty-free operators. World Class Brands is located in Chicago, Illinois. www.worldclassbrands.com.

About Gatorz

Gatorz Inc. (www.gatorz.com) designs and distributes aircraft aluminium and hand made acetate action performance eyewear, including sunglasses and accessories targeted to the Motorsports, Outdoors (hunting, fishing and boating), Travel Retail and Security/Military markets. Gatorz Inc. products are proudly worn by race car drivers Marco and Michael Andretti (IRL), Kurt Busch and Sam Hornish Jr. (NASCAR) as well as other professional and amateur athletes.

Investor Relations Inquiries:

All Gatorz investor relations inquiries should be directed to Mark Di Cristofaro at 905.339-7999 ext.224 or mdicristofaro@gatorz.com.

Certain information in this press release may contain forward-looking statements. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. Gatorz Inc. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to Gatorz Inc.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information