Gatorz Inc.
TSX VENTURE : GTZ

Gatorz Inc.

December 12, 2008 16:26 ET

Gatorz Inc. to Distribute Glasses Into No Fear Stores

OAKVILLE, ONTARIO--(Marketwire - Dec. 12, 2008) -

Editors Note: A photo is included with this press release.

Gatorz Inc. (TSX VENTURE:GTZ) announced today they have signed a listing agreement with No Fear Inc. ("No Fear"). No Fear will begin shipping Gatorz sunglasses to select stores in California immediately. Distribution to all No Fear stores in the United States is expected in 2009.

"We are extremely excited about our new partnership with No Fear", stated Kerry Lynch, CEO of Gatorz Inc. "No Fear's brand and its customer clientele fits perfectly with Gatorz's brand and allows us to partner with the company that is recognized as the "original action sports company".

No Fear will list Gatorz in 6 stores in California starting this month, before Christmas. Gatorz is expected to complete the roll out to all the No Fear stores in 2009. In 2008 No Fear has 52 stores in California, Arizona, Nevada, Colorado, Florida, North Carolina and South Carolina.

About No Fear

No Fear was both founded and is currently based in Carlsbad, California. The company was started in 1989 by twin brothers Mark and Brian Simo. The company grew rapidly and is cited by many as "the original action sports company," No Fear works with athletes from radically different sporting backgrounds. Initially, No Fear initially succeeded in the extreme sports space. No Fear has expanded with major league stick and ball athletes such as NFL football players, major league baseball players, NHL hockey players and NBA basketball players. In recent years, No Fear has worked more towards positioning the brand to more of a "core" for its youth audience and customer base.

In 2008, No Fear now targets the 76 million children of the baby boomer generation, otherwise known as Gen-Y market (born between 1978 and 2000). In general, this target market of 12-to-24 year-old males is made up of opinion leaders who flock to and embrace alternative sports and music as part of their every day life and everyday lifestyle.

About Gatorz

Gatorz Inc. (www.gatorz.com) designs and distributes aircraft aluminum and hand made acetate action performance eyewear, including sunglasses and accessories targeted to the Motorsports, Outdoors (hunting, fishing and boating), Travel Retail and Security/Military markets. Gatorz eyewear, proudly made in the USA with TruRay(R) optics, offers superior craftsmanship, performance and ability to customize the frame to your specific facial features.

Gatorz Inc. products are proudly worn by race car drivers Marco and Michael Andretti (IRL), Kurt Busch and Sam Hornish Jr. (NASCAR) as well as other professional and amateur athletes.

Certain information in this press release may contain forward-looking statements. This information is based on current expectations that are subject to significant risks and uncertainties that are difficult to predict. Actual results might differ materially from results suggested in any forward-looking statements. The risks going forward remain adding production capacity and the ability to meet this demand, controlling costs and sourcing ongoing funds to meet increased growth targets. Gatorz is also subject to the general economic conditions in the domestic and international markets it operates in. Gatorz Inc. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward looking-statements unless and until required by securities laws applicable to Gatorz Inc.

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The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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