LOS ANGELES, CA--(Marketwired - Mar 14, 2017) - GAWK, Inc. (OTC PINK: GAWK), a cloud-based infrastructure-as-a-service company, today announced a new value-added service for its call center clients.
"Many of our call center customers are buying millions of leads on a regular basis to reach their outbound calling goals," stated Scott Kettle, CEO of GAWK. "Up to 40% of these numbers aren't active possible leads, disconnected or otherwise stale," he continued.
GAWK's new "Lead Confirmation" product will match these "leads" against GAWK's own database of active numbers and provide its clients a report of numbers that are "bad," thereby eliminating spending waste in their clients "lead" budget.
This service saves the client additional money by reducing the cost clients would incur by attempting a call that won't complete.
This product launch is another example of how GAWK is making its targeted small-medium call center client more competitive by deploying cutting edge technology, typically only available to large call centers.
GAWK's mainstay customer is the entrepreneur-owner who is growing a small-to-medium sized call center. The survivability of these centers depends on lowest possible cost per customer conversion.
Product strategy and implementation has thus been a critical strategic priority in order to grow GAWK's competitive position serving the several thousand strong U.S. call center market.
"GAWK's product delivers a more robust and customized capability for the price than others serving small and medium size call centers," commented Scott Kettle, GAWK CEO. "Its superior ROI is enhanced by the additional benefits of end-to-end encryption for which competitive companies charge a premium."
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About GAWK, Inc.
GAWK, Inc., (OTC PINK: GAWK) offers a suite of cloud communications, cloud connectivity, cloud computing, and managed cloud-based applications solutions to small, medium, and large businesses; and offers domestic and international voice services to communications carriers worldwide. It offers a suite of advanced data center and cloud-based services, including fault tolerant, high availability cloud servers, which comprise platform as a service, infrastructure as a service, and a content delivery network; managed network services that converge voice and data applications, structured cabling, wireless, and security services, as well as include Internet access via Ethernet or fiber at speeds ranging from 10 Mbps to 10 Gbps; and data center solutions, including cloud services, colocation services, and business continuity services, such as storage and security. www.gawk.com
All statements in this release that are not strictly historical facts are "forward-looking statements." Such forward-looking statements are based on GAWK's current assumptions, beliefs and expectations, and involve risks, uncertainties and other factors that may cause GAWK's actual results to be materially different from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words such as "expect," "plan," "possibility," "offer," "if," "negotiate," "when," "believe," "will," "estimate," "continue," and similar expressions. Risks, uncertainties, and other factors that could cause or contribute to such differences include, but are not limited to: ongoing and future intellectual property enforcement actions; the ability to successfully litigate or settle claims of patent infringement; GAWK's ability to obtain necessary financing, generate sufficient cash flow, and maintain appropriate indebtedness; and the increasing development of market competition in the area of telecommunications. These factors and others are described in more detail in GAWK's public filings with the Securities and Exchange Commission, including the risks discussed in the "Risk Factors" section in GAWK's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Copies of these reports can be found on GAWK's website (www.gawk.com) under the heading "Investor Relations." GAWK is providing this information as of the date of this release and, except as required by law, does not undertake any obligation to update any forward-looking statements contained herein as a result of new information, future events or otherwise.