BOSTON, MA--(Marketwire - Apr 1, 2013) - Gazelle, the nation's leading consumer electronics trade-in site, today announced it has teamed up with The Nature Conservancy in support of Earth Month 2013. Gazelle will contribute $1 from every trade received throughout the month of April to The Nature Conservancy's "Plant a Billion Trees" campaign, with a minimum contribution of $25,000.
"The Nature Conservancy is committed to protecting the lands and waters on which all life depends. Brazil's Atlantic Forest is facing unprecedented challenges due to urban expansion, agriculture, ranching and illegal logging," said João Campari, director for the Atlantic Forest and Central Savannas program of The Nature Conservancy. "The funds raised with Gazelle will help advance our restoration work in critical headwaters of the Atlantic Forest, helping to secure clean water for a growing population."
One of the challenges associated with a growing population is the growing number of old and unwanted consumer electronics. In a survey conducted by Gazelle, more than 50 percent of respondents reported putting unwanted gadgets aside, usually in a drawer or closet, instead of selling or recycling them. According to the EPA, there are more than 10 billion pounds of consumer electronics in storage in U.S. homes*, equating to approximately 87 pounds per household.
"Reuse is core to Gazelle's business and has an even greater impact than recycling on perpetuating a sustainable lifestyle," said Israel Ganot, CEO, Gazelle. "The number of unwanted mobile devices is expected to outnumber the global population by the end of this year. By educating consumers about the opportunity to extend the lifecycle of their unwanted devices, we can not only protect the environment, but also help people around the world gain access to cutting-edge technology. Add in the opportunity to earn cash and there really isn't a good reason for people to hold on to their old electronics."
Every trade-in during April will help support the restoration of Brazil's Atlantic Forest to protect fresh water and clean air, pollinate crops and provide food and shelter for millions of people, plants and animals. Through "Plant a Billion Trees," The Nature Conservancy is working to reforest 2.5 million acres and connect more than 12 million acres in new forest corridors. More information is available at www.nature.org/plantabillion.
The work with The Nature Conservancy is the latest activity from Gazelle for Good, a Gazelle program to promote global sustainable technology consumption and give back to the community.
For more information on Gazelle, visit www.gazelle.com.
*Source: 2009 EPA Statistics on the Management of Used and End-of-Life Electronics
Gazelle (www.gazelle.com) is the nation's leading consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.
Gazelle is a trademark of Gazelle, Inc., registered in the U.S.