SOURCE: Gazelle

Gazelle

September 02, 2015 06:08 ET

Gazelle Guarantees Best Price for iPhone Trade-Ins

Will Beat Major Wireless Carriers and Apple With Special Promotional Pricing

BOSTON, MA--(Marketwired - September 02, 2015) - Gazelle, Inc., the nation's leader in buying and reselling pre-owned consumer electronics, today announced a limited time promotion guaranteeing the best price on trade-ins of certain iPhone models from today through September 9th. The special promotion guarantees that Gazelle's cash offer for the iPhone 5S, 6 and 6 Plus will beat the trade-in credit offered by a customer's wireless carrier (AT&T, Verizon, T-Mobile or Sprint) or Apple.

"Gazelle has always offered cash and great customer service but we're now also guaranteeing consumers the best price," said Sarah Welch, Gazelle's Chief Marketing Officer. "Consumers are frustrated by confusing carrier offers that often require a lengthy commitment or other terms and conditions. Unlike the carriers, Gazelle prides itself on offering a simple customer experience with no strings attached. Gazelle's industry-leading online experience also lets customers sell their phones from home in just minutes, avoiding the long lines consumers are likely to run into at carrier stores following an iPhone launch."

Gazelle's Best Price Guarantee ensures that consumers will receive the best value through its trade-in service -- paid out in cash, not credit. If customers find a better offer from either their carrier or at Apple through September 9, 2015, Gazelle will beat the offer. The promotion covers all colors and capacities of the iPhone 5S, iPhone 6 and iPhone 6 Plus. As always, Gazelle will offer competitive pricing on older models, as well. Terms of the promotion can be found here.

Gazelle recently commissioned a survey of more than 500 smartphone owners across the U.S. and found that many consumers are confused and angry at their wireless carrier and looking for alternatives. The survey showed that 42% are angry about losing carrier subsidies on the purchase of new iPhones, which now cost $650 or more, whether paid upfront or in monthly installments. Maximizing the value from trade-in is a great way to offset the high cost of upgrading.

Consumers should do their homework when looking at trade-in offers. The best offers from carriers may include conditions like new account activation or delayed bill credits, leaving many consumers with far less value for their phone than the trade-in value promoted in ads. Also, promotional pricing is often not offered to customers in carrier upgrade programs like AT&T Next, T-Mobile Jump and Verizon Edge. Carrier upgrade programs often require consumers to return their old phone without paying the consumer for the phone. Trading in with a third party like Gazelle could prove to be more financially lucrative and Gazelle's cash offer lets consumers choose how and when to spend the value from their old phone.

About Gazelle

Gazelle is the nation's leading consumer electronics reCommerce site, providing an easy, fast and safe way for consumers to buy certified pre-owned devices or get cash for their used electronics. Gazelle reduces the risk and effort of buying and selling pre-owned electronic gadgets online with benefits such as comprehensive data removal and a reputation for very strong customer service, recognized by an A+ Better Business Bureau rating and a 9.5/10 Reseller Ratings review average. To date, Gazelle has paid out more than $200 million and bought and resold more than 2 million devices, helping consumers upgrade to the latest technology. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners and Physic Ventures.

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