SOURCE: Second Rotation

November 11, 2008 08:00 ET

Gazelle Now Offers Amazon.Com Gift Cards for a Faster, Easier Reward Option

Holiday Shoppers Can Now Turn Unwanted Gadgets Into Amazon.com Gift Cards

BOSTON, MA--(Marketwire - November 11, 2008) - Gazelle (www.gazelle.com), the online service that offers a fast, safe and practical way for people to get cash for their unwanted electronics, now offers customers a broader range of payment options with the introduction of Amazon.com Gift Cards. In addition to opting for a check, PayPal, or charitable donation, Gazelle users can now select an Amazon.com Gift Card that can be used to shop for millions of items in over 40 product categories at Amazon.com. Given the economic climate and the pending holiday shopping season, there's no better time than now for budget-conscious consumers to trade in items they aren't using in exchange for additional buying power. On average, Gazelle customers earn approximately $115 when selling unwanted gadgets.

"We're expecting customers to look for convenience and additional ways to save money this season," says Michal Geller, director of Gift Cards at Amazon.com. "We are pleased that holiday shoppers now have the convenient option to use Gazelle to trade in unwanted items for Amazon.com Gift Cards."

Both Gazelle and Amazon.com are committed to providing customers with an environmentally responsible way to consume electronics. Gazelle finds new owners for the functional products that customer's trade-in or guides items that have reached their end of life, to appropriate recycling channels to ensure they do not end up in landfills. Amazon.com shoppers will be able to participate in this process by visiting www.gazelle.com/amazon-green.

"Gazelle is dedicated to keeping electronics out of landfills and reducing e-waste. We commend Amazon.com's efforts to provide their customers with the means to participate in this process," said Rousseau Aurelien, founder & CEO of Second Rotation, the company behind Gazelle. "Thousands of consumers have already sold their cell phones, MP3 players, laptops and other gadgets through Gazelle, all while being green and feeling good about it."

With the average household containing 24(1) consumer electronics, there's no easier way to subsidize holiday spending then by cleaning out closets to remove any unwanted items. It's not only economically rewarding, but consumers can increase their spending power this season without feeling the guilt of burdening landfills with unnecessary items.

ABOUT GAZELLE

Gazelle (www.gazelle.com), a service of Second Rotation, Inc., is committed to providing an easy, fast, and safe way for consumers to get cash for selling unwanted electronics or to recycle them responsibly. To date, thousands of consumers have used the service as a way to clean out closets, get cash and help out a good cause. In addition, Gazelle empowers consumers to avoid time consuming and risky online experiences associated with peer-to-peer selling. Consumers can rest assured that all personal information is thoroughly removed from their item while benefitting from conveniences like free shipping and packaging. Based in Boston, Second Rotation is led by a group of consumer Internet veterans from companies like eBay, BuyerZone and Fairmarket and is backed by venture capital firms Venrock Associates and RockPort Capital Partners.

SOURCES:

(1) Consumer Electronics Association, "Trends in CE Reuse, Recycle and Removal," March 2008

http://www.ce.org/Executive_Summary_-_CE_Reuse_Recycle_and_Removal.pdf

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