SOURCE: Gazelle

Gazelle

September 05, 2012 11:18 ET

Gazelle Reaches 1 Million Device Milestone

Recaps Technology Evolution Since 2007

BOSTON, MA--(Marketwire - Sep 5, 2012) -  Gazelle, the nation's leading high-end consumer electronics trade-in site, today announced the company received its one millionth trade-in. With the proliferation of smartphones and other consumer electronics, people have become more tech savvy, leading to more frequent device upgrades. Gazelle provides an easy, fast and safe way for consumers to trade-in used devices for cash, which can be used to subsidize their next device purchase.

The availability of the first iPhone in June 2007 and the first Android smartphone in October 2008 started a consumer device revolution. President Barack Obama, newly elected in November 2008, was the first president to own a personal BlackBerry. The Apple iPad, which launched in April 2010, sold more than 300,000 units on the first day. The changing presentation and capabilities of mobile devices make consumers want to get the newer, faster and sleeker devices. In fact, in a survey Gazelle completed last month, nearly 84 percent of respondents reported they plan to upgrade to the new iPhone -- rumored to launch this month -- with almost 45 percent explaining they planned to upgrade because they "just have to have the latest and greatest."

Gazelle debuted in 2007, under the name Second Rotation, and accepted its first trade-in: a Motorola RAZR. Three years after its inception, Gazelle reached its 100,000 device milestone on February 3, 2010. Just two years later, Gazelle has received its one millionth device, a Samsung Galaxy S II. Gazelle's technology timeline illustrates the extent of the technology evolution over just the last five years.

"I'm proud of my team for such an incredible achievement," said Israel Ganot, co-founder and CEO of Gazelle. "This milestone further positions Gazelle as an industry leader for consumers to trade-in used devices, one that consumers not only trust but come back to time and time again. I'm looking forward to seeing what new consumer products will be traded in over the next five years as we continue to watch the consumer device revolution unfold."

Gazelle currently focuses on high-end consumer products, including mostly Apple products and other smartphones. For more information on how you can trade-in your used device, visit www.gazelle.com.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the effort and risk out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. All other product and service names are the property of their respective owners. Gazelle is not affiliated with Apple or any other product manufacturers.

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