Budweiser UK



Budweiser UK

March 21, 2014 08:37 ET

GBP 100,000 Pay Day for Non-League Football Club

Wythenshawe Amateurs FC wins Budweiser Club Futures Super Grant

LONDON, UNITED KINGDOM--(Marketwired - March 21, 2014) - Non-league football club Wythenshawe Amateurs, who play in the Manchester Football League Premier Division, will be able to transform its future after winning a £100,000 'Super Grant' through the Budweiser Club Futures programme.

The fairy-tale story began for Wythenshawe in December, when the club was announced as one of eight football clubs in Steps 5-7 of the English football pyramid to be awarded £50,000 through the Budweiser programme.

The club then took part in a Facebook fan vote, alongside the other £50,000 winners, in a bid to secure the additional £100,000. Wythenshawe secured the most votes during the campaign, as well as gaining support from local celebrities and professional clubs in the area.

The award of the £100,000 Super Grant means that Budweiser has now injected £1million directly into non-league football in the UK through the Club Futures programme.

Wythenshawe Amateurs FC now has big plans to expand, using the Club Futures grant to build a new facility in Holyhedge. This will be designed not only to host the players, but also to act as a social hub for the local community. It is hoped the investment will help Wythenshawe deliver its dream of moving up the local divisions to the higher levels of non-league football.

Carl Barratt, Vice-Chairman of Wythenshawe Amateurs FC, said: "Winning the £100,000 is not only another huge financial boost for us, but the whole process has brought the club and region together, in what has been a massive team effort. I cannot quantify the impact £100,000 will have on everyone involved at our great club; it will change our whole future and I can't wait to see the club build and grow. It was incredible to gain the support of so many in the local Manchester area. We were overwhelmed by the number of celebrities who backed us on Twitter and were delighted that professional teams took so much interest in what we were doing.

"Wythenshawe Amateurs were in desperate need of quality facilities and thanks to the Budweiser grant we've received we are on track to provide them. This will benefit the entire local community for generations to come."

Budweiser Senior Brand Manager Christian Flouch, said: "Over two seasons the ambition of Budweiser Club Futures has been to help clubs to help themselves, with the grant recipients using the funding to improve their facilities and make their club more financially sustainable. These funds help the clubs secure their place at the heart of communities and keep alive the beautiful game at the non-league and grassroots level across the UK.

"We have now given sixteen clubs the financial boost they deserve following their successful applications for Club Futures grants and have also started to see some great results at each of the clubs."

The other seven clubs winning £50,000 grants this season are:

Bedfont Sports FC - London
East Grinstead Town FC - South East
Parley Sports Club - South West
Bromsgrove Sporting FC - West Midlands
Basford United - East Midlands
Handsworth Junior Sporting Club - North East & Yorkshire
Linton Granta FC - East

The eight clubs awarded £50,000 grants in season one were:

AFC Blackpool - North West
Blyth Town FC - North East & Yorkshire (winner of Super Grant)
Evergreen FC - East
Raynes Park Vale - London
Bardon Hill FC - East Midlands
Pegasus Juniors FC - West Midlands
South Park FC - South East
Camelford FC - South West

For more information on The FA Cup with Budweiser visit www.facebook.com/budweiseruk and http://youtube.budweiser.co.uk.

Notes to Editors

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world's most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year - or perhaps it's yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues, tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to Non-League football through its FA Cup partnership by sponsoring non-league Wembley FC.

AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser's marketing activities are exclusively focused on this audience. Budweiser's Club Futures is part of AB InBev's dream to be the Best Beer Company in a Better World.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (EURONEXT:ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE:BUD). It is the leading global brewer and one of the world's top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck's®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, and Jupiler®. Anheuser-Busch InBev's dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its more than 150,000 employees based in 24 countries worldwide. In 2013, AB InBev realized 43.2 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

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