January 28, 2008 11:00 ET

GCR Custom Research Hires President

Wayne Marks Accepts Post as GCR's President

PORTLAND, OR--(Marketwire - January 28, 2008) - GCR Custom Research, a leader in global market research, today announced that Wayne A. Marks has joined the firm as President. He reports to Ashok Das, CEO of Hansa Research, India's fastest growing and most innovative market research company. Hansa purchased GCR in 2007 as a key component of its global strategy.

"We have been focused on finding the person with the vision, experience and thought leadership to bring GCR to the next level, and to aggressively grow the global business," said Ashok Das, CEO of Hansa. "We are extremely pleased with our decision. Wayne brings a great deal of market research and consulting experience, which will set the bar for GCR and Hansa as the emerging force in market research."

Marks' rich background in global research, customer loyalty, organizational transformation, and building businesses will provide GCR with the strategic leadership needed to strengthen its global presence. Marks has held executive level positions in consulting companies such as Age Wave, Inc., The Forum Corporation and most recently, Synovate. While at Synovate, Marks implemented strategic changes to the firm's loyalty business development process and advanced relationships with major global accounts. Marks is a recognized expert on customer loyalty and speaks frequently at business conferences.

Moving forward, GCR will continue providing best-in-class market research solutions, insight, and actionable findings to companies in technology, banking, and insurance, among other sectors. The company recently announced its Green TECHpulse 2008, a comprehensive research study that will investigate and analyze the impact of green in the technology landscape, identify trends in green technology purchasing, and identify how expectations for green will influence purchasing this year. Additionally, the company announced the development of AIM (Advocacy Intelligence Model), a market-leading tool for measuring customer advocacy. The company's scope in primary research across all geographies, including emerging markets and least developed markets, sets it apart from others in the field.

About GCR Custom Research

Fortune 500 and growth companies have relied on GCR for almost 30 years to bring the voice of the customer to the business decision process. GCR is part of the R K SWAMY + HANSA group of companies, global leaders in Marketing Services. GCR provides full service custom market research and analysis to help companies better understand marketplace dynamics worldwide.

Contact Information

  • Media Contact:

    Rachel Weikum
    Weikum Communications (For GCR Custom Research)
    (503) 636-4762
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