SOURCE: GCR Custom Research

December 05, 2005 10:00 ET

GCR Custom Research's IT Watch Service Provides Technology Vendors and Investors With Dashboard to Track Changes in End-User IT Demand to Facilitate Smarter Business Decisions

Tapping Into 35,000 IT Professionals, the IT Watch Service Provides Valuable Insight Into Changes in IT Spending

PORTLAND, OR -- (MARKET WIRE) -- December 5, 2005 -- GCR Custom Research, a leader in global market research, today announced updates to their IT Watch market research service including enterprise-wide access and a web-enabled Excel dashboard. IT Watch is a subscription-based service that surveys key IT decision makers to understand changes in enterprise demand for IT products and services each month. Through its continuous survey approach, IT Watch provides IT vendors and investors with a valuable tool for effectively capturing important monthly IT spending patterns for software, hardware, IT services and more -- allowing them to reduce risks, uncover opportunities, and improve business results.

"In today's challenging business climate companies require some form of predictability," said Bob Falcone, CEO of GCR Custom Research. "Trends indicate the breadth and depth of change and capturing trends is a prerequisite to success and even survival."

"Results from this month's update reveal that the mega-trend in 2006 will be enterprise IT spending on mobility products and services," said Jeremey Donovan, Managing Director - IT Watch, GCR Custom Research. "We continue to see IT Watch accurately reflect changes in the market and therefore continuously provide the valuable data our clients need to make informed business decisions. IT Watch monitors the health of IT demand and helps individual vendors assess their product's performance by vertical market and company size."

About IT Watch - Enhancements

IT Watch is designed to help IT vendors and investors identify shifts in demand for IT enterprise products and services. For example, IT Watch tracks the IT spending for security software companies such as Symantec, CheckPoint, Cisco as well as other software and hardware companies like SAP, Oracle, Microsoft, IBM and EMC. GCR interviews CIOs and key decision makers every week about their IT budgets, current spending and future plans. Through this approach, IT Watch has the power to anticipate shifts in IT markets and demand. Monthly reports provide a detailed analysis of market trends at a top level for specific sectors, for specific product categories and for specific vendors competing within product categories.

IT Watch now provides subscribers with a web-enabled Excel Dashboard allowing them to spend more time analyzing data and less time wading through documents. Additionally, IT Watch now offers enterprise-wide access allowing all employees to view the IT Watch Excel dashboard once a company subscribes. To subscribe to the monthly IT Watch service or to learn more about IT Watch call Joseph Berger at 1-800-755-7683 or email jberger@gcrinsight.com

About GCR Custom Research

GCR Custom Research, LLC, formerly a division of Gartner (NYSE: IT), is a leading provider of global market research specializing in custom IT research and proprietary market tracking services. Based in Portland, Ore., GCR's team of professionals combine more than 25 years of industry experience with world-class custom research and proprietary market tracking services to provide clients with unique insights into market demand, market sizing and buyer sentiments that clients apply to improve their business. GCR offers a full range of custom research services from exploratory qualitative research to the most complex quantitative data modeling. Additionally, GCR collects and offers unique customer and market data through their IT Decision-Maker Panel and IT Watch. For more information, visit: www.gcrinsight.com.

Contact Information

  • Company Contact:
    Joseph Berger
    GCR Custom Research, LLC
    Email Contact
    (503) 241-8700

    Media Contact:
    Rachel Weikum (for GCR Custom Research)
    Weikum Communications
    Email Contact
    (503) 636-4762