GE Profile

GE Profile

October 01, 2010 08:00 ET

GE Profile Introduces a Versatile New Series of Industry-Leading High-Capacity Ranges

Largest Oven Capacity in Industry and New Cooktop Configurations Make Entertaining Easy and Free-Up Time for What Matters Most!

TORONTO, ONTARIO--(Marketwire - Oct. 1, 2010) -

Editors Note: There are two photos associated with this press release.

The kitchen is the heart and hub of most Canadian homes – a multi-purpose space that's busy beyond mealtime, the life of every party and the focus of friend and family time. That's why GE Profile revamped its style-setting, large-capacity line-up of ten gas and electric ranges to include industry-leading features and unrivaled cooking versatility.

Available only in Canada and specifically-designed to meet the demands of modern Canadian consumers, the exciting new GE Profile ranges can do more in less time thanks to: the largest oven capacities in the industry; space-maximizing, multi-element cooktop configurations; and lower bake/warm/storage drawers. GE Profile's commitment to innovation in the home means you spend less time making food and more time enjoying it with family and friends!

"Our new GE Profile line of ranges features 10 models with space-efficient layouts that give consumers best-in-class flexibility while cooking," says Rebecca Brennan, Brand Manager, GE Profile. "With available dual-cavity ovens, five-element cooktops and warming drawers, you spend less time making meals and more time enjoying them. Our proprietary research tells us that busy Canadian consumers want time-saving kitchen appliances, as well as trend-setting design for their homes. We listened to their feedback and re-developed our new GE Profile line of ranges to be sleek and chic yet functional with efficient, high-capacity cooking space for industry-leading versatility."

Best-in-class features, modern design

The new GE Profile line of ranges offer numerous class-leading features including:

  • Largest oven capacities in industry:
    • 7.2 cu. ft.: GE Profile freestanding single-cavity range with lower baking drawer
    • 6.6 cu. ft.: GE Profile slide-in electric range with lower baking drawer
    • 6.3 cu. ft.: GE Profile slide-in gas range with lower baking drawer 
    • 6.6 cu. ft.: GE Profile dual-cavity freestanding range with two temperature zones
  • Self Cleaning oven with Self Cleaning heavy-duty racks and Glass Line Door for easy cleaning
  • 6/9/12" tri-ring cooking elements (electric only)
  • Space-maximizing cooktop element configurations
  • Warming/baking drawers
  • Colours: white, black, stainless steel

The new line-up of GE Profile free-standing and slide-in gas and electric ranges are available now at appliance retailers across Canada. MSRP starts at $1299 for a free-standing electric model (PCB900DRWW/BB/SRSS) with 6.2 cu.ft. oven capacity, 6/9/12" cooking element and warming drawer. For more information, visit GEProfile.ca.

About GE/MABE Canada

MABE Canada is a division of MABE, a Mexican company with estimated annual billings of USD $3.6 billion, and a worldwide leader in the home appliance industry. MABE Canada is the manufacturer, distributor and marketer of GE Appliance brands throughout Canada, which include GE, GE Profile, GE Café, and GE Monogram. MABE Canada also owns the Moffat brand which is marketed across Canada through independent and national retailers.

Editors Note: GE Profile partnered with New York caterer to the stars Mary Giuliani to launch their new range line in Canada. Click here to download her tips for Easy Entertaining in Five Simple Steps and two tasty, time-saving 'Fridge-to-Range' recipes.

Click here to download her tips for Easy Entertaining in Five Simple Steps: http://media3.marketwire.com/docs/MaryEnt.pdf and click here for two tasty, time-saving 'Fridge-to-Range' recipes: http://media3.marketwire.com/docs/MaryRecipe.pdf

High-resolution photography is available for download via the FTP login below. Photos are attributable to GE/MABE:

Link: ftp://174.137.218.1

Username: Media99

Password: journalism

To view the photos associated with this press release, please visit the following links:

http://media3.marketwire.com/docs/RangePhoto.jpg

http://media3.marketwire.com/docs/MaryPhoto.jpg

Contact Information

  • For more information or to arrange an interview,
    please contact: Strategic Objectives
    Maximilian Nchama or Lindsey Nigra
    416.366.7735
    mnchama@strategicobjectives.com
    lnigra@strategicobjectives