SOURCE: GE Real Estate

September 15, 2008 03:00 ET

GE Real Estate Launches Ads Showing It Remains Active in "Tough Times"

NORWALK, CT--(Marketwire - September 15, 2008) - In its new Fall 2009 print ads, GE Real Estate is reinforcing its commitment as a leading resource for commercial real estate lending and investing during all market cycles, including the current slowdown.

While many financial players have retreated to the sidelines during difficult times, GE Real Estate is "playing through." That's the message of the company's new "Tough Times" advertising campaign, now underway with placements in the "Property Report" of The Wall Street Journal's global edition and in several real estate trade magazines.

The ads' headline reads: "Tough Market? We See Opportunity." The copy notes that GE Real Estate sees opportunities to help customers realize their vision in 31 markets throughout North America, Europe and Asia.

"We're telling the market we're staying close to our partners and customers. We want to work with them in good times and bad, to open doors to opportunities we both could benefit from," said Bernhard Klein Wassink, senior vice president, Global Marketing, for GE Real Estate. "'Playing Through' evokes the tight relationships we maintain with customers regardless of economic conditions. It's a measured message for the current conditions. We, however, are in the global real estate business for the long haul."

The company has some $87 billion in assets and has recently formed a Global Investment Management division, which will invest in global commercial real estate on behalf of institutional investors.

The new ads are a variation on the "Open Door" advertising campaign, which GE Real Estate has run since fall 2007, in The Wall Street Journal, The Economist, The Financial Times, as well as real estate trade press.

"The door is a symbol of real estate -- every building has one -- and research showed an open door is seen by commercial real estate investors as a sign of our focus on creating solutions with them," Klein Wassink said.

Notes to editors:

About GE Real Estate

GE Real Estate ( is one of the world's premier commercial real estate companies with more than US $87 billion in assets and a presence in 31 markets throughout North America, Europe, Asia, and Australia/New Zealand. Backed by GE's AAA rating, GE Real Estate offers a comprehensive range of capital and investment solutions including equity capital for acquisition or development, as well as fixed and floating rate mortgages for new acquisitions or re-capitalizations of commercial real estate. With a 28% compound annual growth rate since 1993, GE Real Estate is one of the world's fastest growing and most profitable real estate enterprises. This extraordinary record of success grows out of a reputation for collaboration and partnership; a depth of knowledge and experience and a history of building relationships, finding opportunities and opening doors for more than 5,000 owners, builders, borrowers and brokers worldwide.

GE (NYSE: GE) is a diversified services, technology and manufacturing company with operations worldwide.

A copy of the ad in the European edition of the "Property Report" of The Wall Street Journal is below.

Contact Information

  • GE Real Estate Contact:
    John Oliver
    Email Contact

    HLB Communications, Inc.
    Richard Ringer
    Email Contact

    Financial Dynamics, London
    Stephanie Highett/Dido Laurimore/Jamie Robertson
    Tel: +44 (0)20 7831 3113