SOURCE: MADD Canada

MADD Canada

May 14, 2015 12:00 ET

Gearing Up for a Safe Season on Roads, Waterways and Trails

Through Campaign 911, MADD Canada and Allstate Insurance Company of Canada Encourage Canadians to Keep Roads, Waterways and Trails Crash-Free This Holiday Long Weekend and All Summer Long

OAKVILLE, ON--(Marketwired - May 14, 2015) - As Canadians count down to the Victoria Day weekend and the unofficial start of summer, MADD Canada and Allstate Insurance Company of Canada are reminding everyone about the risks of operating any motor vehicle while impaired and the important role every person can play in preventing impaired driving.

"The spring and summer months are a time when millions of Canadians travel to and from cottages and campgrounds, enjoy time on the water, spend warm evenings on the patios of neighbourhood bars and entertain family and friends at backyard barbecues," said MADD Canada National President Angeliki Souranis. "Unfortunately, long weekends and summer months are also a time when the risk of impaired driving increases. We can all play a role in reducing that risk."

Help prevent impaired driving:

  • Don't drive a car, boat, ATV or any other vehicle while impaired;
  • Don't get into a vehicle operated by someone who is impaired;
  • Call 911 if you see a driver you suspect is impaired.

This weekend marks the official start of MADD Canada's 2015 Campaign 911 program, which reminds people about the dangers of operating any motor vehicle while impaired and encourages people to report suspected impaired drivers and impaired boaters to police. The program runs all year round, but MADD Canada promotes it heavily over the spring and summer. The 2015 Campaign 911 program is sponsored by Allstate Insurance Company of Canada and Maritime Ontario Freight Lines Ltd.

"Allstate Canada is proud to work alongside MADD Canada in this effort to make our roads and communities safer," said Allstate Canada President and Chief Executive Officer John O'Donnell. "The summer months see some of the most severe collisions on our roadways and sadly, many of these involve impaired drivers. Everyone can play a part in preventing impaired driving crashes this summer. Plan ahead for a sober ride home when you're going to be drinking, or call 911 to report any suspected impaired drivers you see on the roads. By doing this you can help prevent a deadly crash."

MADD Canada Chapters and Community Leaders join their local police and other partners to promote Campaign 911. Through signs, billboards, public service announcements and other materials, the partners inform the public about road safety, the possible signs of an impaired driver or impaired boater, and tips on what to do if you spot one. For more information, visit the Campaign 911 pages of MADD Canada's web site at: http://www.madd.ca/madd2/en/services/awareness_campaigns_campaign_911.html

This weekend also marks the start of North American Safe Boating Awareness Week. While most people know the dangers of driving a car while impaired, many do not think about the dangers of alcohol consumption on the water or the danger of operating a boat while impaired. Yet, alcohol plays a role in 40% of the estimated 150 recreational boating deaths that occur each year. Alcohol diminishes judgment, reduces motor skills, slows reaction times and accelerates hypothermia. For more information on North American Safe Boating Awareness Week, visit: http://www.csbc.ca/en/safety-campaigns/sbaw/overview

MADD Canada extended its Campaign 911 program to the waterways in 2010. With generous funding and support from Transport Canada, we have worked with police services, regions, municipalities and marine organizations to place 424 Report Impaired Boaters - Call 911 signs at harbours, marinas and boat launches across the country. An additional 400 signs will be placed in 2015 and 2016.

As part of its ongoing efforts to promote safe and sober boating, MADD Canada is surveying boaters to better understand behaviours and attitudes toward impaired boating. Boating enthusiasts are welcome to take the survey at: https://www.surveymonkey.com/s/boatingsafetysurvey. All participants are eligible for a prize draw at the end of boating season.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed three years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.

Contact Information

  • For more information, contact:
    Angeliki Souranis
    MADD Canada National President
    514-515-6233
    asouranis@madd.ca


    Kevin Wilson
    Senior Communications Specialist
    Allstate Insurance Company of Canada
    905-475-4536
    kwilson@allstate.ca