SOURCE: GearyPMG

Performance Marketing Agency

November 10, 2010 18:49 ET

GearyPMG Publishes Free Whitepaper on Conversion Rate Optimization

SAN DIEGO, CA--(Marketwire - November 10, 2010) - GearyPMG, a national leader and innovator in performance-based marketing services for higher education, is pleased to announce that it has published a free whitepaper on effective conversion rate optimization. Geary researches and publishes many proprietary articles and papers for its education clients, in order to help them more effectively attract and retain students.

Due to the dramatic impact a conversion rate optimization audit can have on universities and colleges, GearyPMG decided to make the report publicly available on its website, by clicking here.

"An up-optimized website typically has a mediocre 3.1% rate of conversion. When GearyPMG conducts an exhaustive conversion rate optimization audit for our education clients, we can see conversion rates jump between 50 to 200%," said Michael Bowen, Performance Analyst at GearyPMG. "This white paper addresses some of the simple solutions a school can make to see an immediate improvement in their conversion rates. We felt that by making it public, we could help even more schools optimize their conversions. Our valued clients get the added benefit of a dedicated PMG team optimizing and testing their sites, for a much greater increase in conversion."

Some of the issues the white paper addresses are: why conversion rate optimization is important, the three types of web properties that are tested during an audit, best practices of testing websites and looking beyond the obvious when determining which components should be optimized.

Bowen added that PMG plans to regularly release reports and whitepapers to help performance marketers elevate their campaigns.

About GearyPMG

Geary's Performance Marketing Group (GearyPMG) is a leader and innovator in performance-based marketing. Specializing in the education industry, GearyPMG serves more than 200 campuses and offers a range of enrollment marketing services including: lead management systems, lead management, publishing and publisher management, paid media, organic media, consumer relationship management and call center services.

GearyPMG is a part of Geary Group, a holding company providing next generation digital marketing services. Headquartered in San Diego, GearyPMG supports the enrollment goals of top universities and institutions like Apollo Group and Education Management Corporation. For more information about PMG, visit: www.gearypmg.com. For media inquiries, contact Jessica Caris at jessica@cariscommunications.com or 646-594-3855.

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