SOURCE: The Geena Davis Institute on Gender in Media

December 18, 2007 14:15 ET

The Geena Davis Institute on Gender in Media to Hold Conference on Female Portrayals in Children's Entertainment January 28 - 31, 2008

LOS ANGELES, CA--(Marketwire - December 18, 2007) - The Geena Davis Institute on Gender in Media will hold an international conference, January 28 through 31, designed to increase awareness of gender imbalance in entertainment for kids and strategize toward more varied gender portrayal in entertainment aimed at young children.

The four-day summit includes an all-day forum, open to the public on January 31.

The Institute is the brainchild of Academy Award-winner Geena Davis. Funding for the conference is provided by the Annenberg Foundation. The host committee for the event includes Gerry Laybourne, Founder, Chairman and Chief Executive Officer of Oxygen Media, and Lucy Fisher, Co-Head of Red Wagon Entertainment.

During the conference, Dr. Stacy Smith, Researcher at the Annenberg School for Communication at USC, will present her groundbreaking new findings about aspirations and goals for girls in children's media and review her large body of work on how females are portrayed in G-rated movies, television programs and video games.

Conference Schedule and Locations:

January 28 and 29 - International Researcher Workshops, Annenberg School for Communication at USC. Approximately 30 accomplished children's media researchers from around the globe to attend, with a panel open to the public on the evening of January 29.

January 30 - Executives & Producers Luncheon and Forum, InterContinental Hotel, Century City. Geena Davis, Sony Entertainment Co-Chair Amy Pascal, ABC Entertainment President Stephen McPherson, Philanthropist Wallis Annenberg and USC's Dr. Stacy Smith to speak. Sneak-previews of clips and materials from the Institute's Gender Balance PSA Contest and upcoming I Want to See Jane Campaign to be shown.

January 31 - Open Forum for the public, USC's Town & Gown Ballroom. Press conference with Geena Davis and Dr. Stacy Smith. WGA's Animation Writers Caucus head Craig Miller to moderate a panel entitled, "Giving Female Characters Goals." Other sessions include a business panel, "The Toy-Product-Marketing-Kids' Media Link" and an educational/action panel, "How to Create a Cultural Shift." Additional panelists throughout the day include Heather Kenyon of the Cartoon Network, Doreen Spicer of the movie "Jump In," David Kleeman of American Center for Children and Media, and critics Brian Lowry of the TV Guide Channel and Variety, Celebrity Parade's Jeanne Wolf, and Entertainment Weekly's Mari Cartel.

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For full schedule and press information, please contact Dahlia Greer,, at 310-339-1060, or Annabelle Stevens,, 310-435-6996.

Contact Information

  • Press Contacts:
    Annabelle Stevens

    Dahlia Greer