Maximizer Software Inc.

Maximizer Software Inc.

August 24, 2005 08:00 ET

Gemcom Selects Maximizer Enterprise to Manage Customer Relations

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Aug. 24, 2005) - Maximizer Software Inc. (TSX:MAX) -

Mining software company migrates from Onyx Software to 'Maximizer Enterprise' for effective customer relations management

Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Gemcom Software International Inc. (TSX:GCM) has selected 'Maximizer Enterprise' to manage its customer relations.

Gemcom provides software applications and services used by mining companies to manage functions such as planning and production. Gemcom will use 'Maximizer Enterprise' to capture customer information and create a more client-centric view of the business. Gemcom previously used Onyx Software for managing its customer relations.

"The success of Gemcom's business is based on our ability to consistently exceed our clients' expectations," said Omid Ejtemai, Executive Vice President, Gemcom. "When faced with signifant upgrade costs, we switched to an affordable CRM solution to help us deliver on our commitment to provide highly personalized service. Having a single CRM product will enable our world-wide staff to more effectively share customer information with one other."

Sales activities will be more efficient and easier to manage with 'Maximizer Enterprise', which will provide Gemcom with more flexible reporting capabilities, allowing the company to more effectively track sales opportunities.

"Given the significant growth opportunities in the mining sector, mining software vendors like Gemcom are striving to achieve a complete view of their client relationships, including key influencers, referral sources, and past interactions," said Peter Callaghan, Executive Vice President, Sales & Marketing, Maximizer Software Inc. "'Maximizer Enterprise' is giving Gemcom's employees much clearer visibility into who their most valuable customers are. This will enable them to offer more personalized service and to better manage each new, up-sell, and cross-sell opportunity in this high-value market."

Maximizer Software has increased its presence among information technology (IT) companies as a proven and affordable CRM solution for small and medium-sized businesses (SMBs) and divisions of large companies. Gemcom is one of more than 1,200 companies that purchased or upgraded to 'Maximizer Enterprise 8' this year. Gemcom is also part of a growing trend of SMB companies that are turning away from high-priced on-premise and on-demand vendors and are instead selecting CRM solutions that truly deliver the best value, price and performance. Other Maximizer Software customers in the IT sector include Dolphin Software, Siemens and Ericsson.

About Gemcom

Gemcom is a global provider of Mine Production Management Solutions (MPMS). Established in 1985, the Company delivers technical mining applications, professional services, training, and support. Reliable, timely information provided by Gemcom's MPMS allows for greater control throughout the mine lifecycle, which can translate into significant productivity gains.

Gemcom has a customer base of more than 1000 mine sites in over 90 countries, including such industry giants as Anglo American, BHP Billiton, Codelco, CVRD, De Beers, Falconbridge, Rio Tinto, and Teck Cominco, which rely on Gemcom's software to facilitate economic decision-making at their operations.

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,000 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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