SOURCE: Engagement Labs Inc.

Engagement Labs Inc.

December 01, 2015 17:05 ET

Gemma Toner Joins Engagement Labs Board of Directors

TORONTO, ON--(Marketwired - December 01, 2015) - Technology and data company Engagement Labs (TSX VENTURE: EL) today announces the addition of media and telecommunications executive Gemma Toner to its Board of Directors.

"Gemma brings a wealth of experience and has a proven track record for driving innovation at the intersection of data, technology and digital media," said Bryan Segal, CEO at Engagement Labs. "We are pleased to have her join our Board and look forward to benefiting from her vast experience, knowledge, tactical execution, and counsel."

Previously, Toner was an executive at Cablevision System Corporation, a Long Island based cable television company, spanning from 2000 to 2015. Most recently as Senior Vice President of Business Insights and Strategy, she led an enterprise-wide big data initiative designed to utilize advanced analytics to build and grow high performance business and drive strategic planning. During her tenure, she worked closely with the executive team to push technology to consumer and business segments.

"I am pleased to join Engagement Labs' Board of Directors and lend my industry expertise to a forward thinking, data and technology company looking to revolutionize how brands, agencies and publishers use social media and word of mouth data led insights to drive business decisions and results," said Toner.

Prior to her role at Cablevision, Toner delivered ground-breaking, first-to-market cable industry products, including Optimum Online (the fastest growing ISP in the U.S. at the time), Optimum Wi-Fi (the largest Wi-Fi network in the New York metro area), Optimum Rewards, Optimum Voice(VOIP) and Optimum Select (interactive advertising).

Additionally, Toner was recently awarded a patent for The System and Method for Set Top Box Viewing Data, which enables the use of set top box data to measure audience viewing.

"Gemma Toner is an extremely talented and proven executive whose experience and relationships ‎will assist Engagement Labs to drive sales & marketing efforts into the United States," said G. Scott Paterson, Chairman of Engagement Labs.

The Board of Directors has approved the grant of 50,000 stock options to a Director of the Corporation. The stock options will expire on December 2, 2020, one-third of which vest immediately, and an additional one-third on each of the first and second anniversary of the date of grant. The stock options have an exercise price of $0.275 per share.

About Engagement Labs

Engagement Labs (TSX VENTURE: EL) offers intelligent Total Social™ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs' tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.

Engagement Labs' eValue™ Analytics tool is the global benchmark for social media scoring. eValue's proprietary data technology offers real-time analysis to measure a brand's social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 -- an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.

Engagement Labs maintains offices in Toronto ON, Montreal QC, London UK and New Brunswick NJ. www.engagementlabs.com / www.kellerfay.com

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