February 23, 2009 19:30 ET

GenArts CEO Katherine Hays Speaks at Columbia's "Women in Business" Conference

Hays' Leadership Driving Strategic Growth Initiatives at Industry-Leading Visual Effects Software Company

CAMBRIDGE, MA--(Marketwire - February 23, 2009) - GenArts announced today that CEO Katherine Hays participated in a panel at the Columbia "Women in Business" Conference titled "Stepping Out on Your Own: Lessons From Successful Entrepreneurs." Ms. Hays offered advice based on her varied experiences within the technology industry, both in her current role as CEO of visual effects software company GenArts, Inc. as well as co-founder of Massive, Inc.

What:   "Stepping Out on Your Own: Lessons From Successful Entrepreneurs"

When:   Friday, February 20, 2009
        2-4:30 p.m.

Where:  Lerner Hall, Columbia University

About Katherine Hays

Katherine Hays was named CEO of GenArts shortly after a round of investment into the company from Insight Venture Partners in July 2008. Since joining GenArts, Ms. Hays has begun to execute on a vision for aggressive growth that has resulted in the company's addition of Steve Bannerman as CMO, as well as the recent acquisition of U.K.-based visual effects company SpeedSix.

Prior to joining GenArts, Ms. Hays was the co-founder and COO/CFO of Massive, Inc., creator and operator of the world's first video game advertising network, which was acquired by Microsoft in 2006. Ms. Hays is the co-inventor and author of two technical patents relating to Massive's real-time advertising solution and the inventor of a patent for composite media delivery during her time at Microsoft.

Ms. Hays' previous background was in general management and finance specific to the media industry. She is a former Equity Research Analyst with Goldman Sachs, where she covered global media companies such as AOL Time Warner, Disney, News Corp. and Vivendi Universal, as well as headed the firm's digital and interactive media team. Ms. Hays worked in investment banking with Salomon Smith Barney in the firm's media and communications practice prior to her time at Goldman. Ms. Hays graduated with honors from Princeton University with a degree in Art and Archaeology. Ms. Hays holds an MBA from The Harvard Business School.

Ms. Hays also sits on the board of the International Friends of the Louvre as well as the George Eastman House, considered the world's most prestigious film and photography museum.

About GenArts

GenArts, Inc. is the premier provider of digital visual effects software tools for the film, broadcast and video industries. The GenArts Sapphire, Monsters and Raptors family equip digital artists with a collection of state-of-the-art image processing and synthesis effects such as: glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass.

Contact Information

  • For additional information, please contact:
    Nicole Panas
    GenArts, Inc.
    T: 617-492-2888
    E: Email Contact

    Michael Lindenberger
    BOCA Communications
    T: 415-738-7718 ext 2
    E: Email Contact