SOURCE: GenArts, Inc.

GenArts, Inc.

October 04, 2011 12:14 ET

GenArts Delivers Flexibility, Speed and Creative Control in a Single Visual Effects Solution With Sapphire v6

Innovative Sapphire v6 Combines Unbeatable Quality, Intuitive Controls and Endless Customization

CAMBRIDGE, MA--(Marketwire - Oct 4, 2011) - GenArts Inc., the global leader in specialized visual effects (VFX) software, today released the highly anticipated new version of industry-leading Sapphire Plug-ins®. Sapphire v6 equips editors, motion graphic artists, and compositors with the most flexible tools to create their best work in less time through the dynamic GenArts Solution™ -- a combination of a superior effects engine, an online looks portfolio, and VFX expertise. Today, GenArts sets a new standard for creating breakthrough visual effects by integrating dynamic controls, thousands of creative options, and unmatched quality into a single, comprehensive visual effects solution.

"Today's visual effects artists are repeatedly tasked with delivering exceptional quality under tight deadlines as inexpensively as possible," says Katherine Hays, CEO of GenArts. "By collaborating with the worldwide community of Sapphire users, we're able to drive innovation and provide the highest quality tools so they can better meet their design challenges."

Sapphire, the standard in visual effects software for the advertising, media, and broadcast industries since 1996, introduces significant new features in version 6: a customizable lens flare editor, an array of photorealistic effects and transitions, over a thousand presets, and an intuitive visual preset browser. Sapphire v6 also includes access to FX Central, the curated looks portfolio where artists can download new presets monthly to keep their collections fresh and relevant.

For the first time, Sapphire artists can view presets on their project, providing a visual starting point to jumpstart the effect-building process. Now, they can customize their work quickly to meet tight deadlines without compromising quality. Motion graphics artists in particular can enjoy a simplified workflow in After Effects by using Sapphire v6 interactively within their 3D compositing environment to easily manipulate 3D flares, apply masks as mattes, and expand their creative possibilities.

"Sapphire for After Effects is the most valuable tool in our After Effects arsenal, giving us a huge range of creative options that enable us to push the quality of our work to the next level," says John Dickinson, Senior Designer at Foxtel On-Demand and well-known After Effects trainer. "Sapphire is the champion of high-end effects software for After Effects and v6 only helps to further secure that status."

Key innovations enable you to:

  • Design flares from scratch and control individual elements
  • Visually browse 1,100+ customizable presets on your media, or create and save your own
  • Get new presets monthly via an included one-year subscription to FX Central (currently in beta)
  • Enjoy expanded creative options with 240+ effects and transitions
  • Edit flare elements within After Effects' 3D compositing environment and isolate effects easily with AE masks integration
  • Float Autodesk Flame licenses across platforms

Sapphire v6 is the second product to leverage the full GenArts Solution, which integrates the powerful Sapphire effects engine, curated looks from FX Central, and metrics to enable artists to better achieve their creative vision. Now, all visual effects artists have access to the highest-quality tools, fresh and relevant creative options, and the meaningful information they need to create their best work in less time.

Sapphire v6 is currently available for After Effects, Autodesk, and Avid systems, with Final Cut Pro 7 and OFX versions slotted for release later this fall. Take a free trial at GenArts.com.

About GenArts®
Established in 1996, GenArts, Inc. provides ground-breaking visual effects to motion graphic artists, compositors, and editors in post-production houses and broadcast networks globally. Recently, the company expanded capabilities to give video creators from all experience levels the tools to create an array of high-tech effects for indie productions, wedding videography, advertising, video games, films, and more. The company's product portfolio leverages the GenArts Solution™ to provide industry-leading Sapphire, intuitive videographer tool Sapphire Edge, and a diverse number of complementary Sapphire Accents. The GenArts Solution extends the technology used by customers like Framestore, The Mill, ABC, BBC, and ESPN, to businesses of all sizes and budgets so they too can create high-quality visual effects. Follow GenArts on Twitter and Facebook.

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