SOURCE: The Gendel Girls

June 23, 2017 07:30 ET

The Gendel Girls™ Launch Their Newest and Most Advanced Product: The Breezies® Everyday Essential T-Shirt Bra

The Family-Run Lingerie Company's Latest Bra Helps Women Feel Their Best

PHILADELPHIA, PA--(Marketwired - June 23, 2017) - The Gendel Girls™, the family behind Breezies®, QVC®'s largest intimate apparel brand, have announced the release of their newest product for women in need of a staple bra this summer -- the Breezies Everyday Essential T-Shirt Bra. Based on the immense success of previous, comparable silhouettes -- including the Perfect Shape Side Smoothing T-Shirt Bra released this Spring -- the family-run company decided to give women everything they need to make them feel their best this summer. For the first time, this t-shirt silhouette is available in underwire and wire-free, and buyers will be able to mix and match fits and colors when they purchase two or more. The Breezies Everyday Essential T-Shirt Bra is scheduled to debut on QVC® as the Today's Special Value® Friday, June 23, 2017 at midnight (ET). Each day, QVC picks one special item they believe shoppers will love, and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.

"The constant quest for youth, coupled with a desire to hide figure flaws, we wanted to offer a bra that focuses on comfort and shape, but also creates a fabulous bust line. The right t-shirt bra helps us look better in clothes, but it should also make our breasts look flawless, or as close as possible," said Kalina Gendel, Chief Operating Officer of The Gendel Girls. "We are excited to introduce a bra that goes the extra mile for our customers -- our standard t-shirt bra, but on steroids. Our hope is that this new product gives women not only the physical support, but the confidence that comes from wearing the right bra, to conquer anything that comes their way."

Featuring The Gendel Girls signature design technologies that help lift, smooth and shape in all the places women desire most, the Breezies Everyday Essential T-Shirt Bra is the perfect solution. Its full coverage cups are lightly lined to help enhance the natural shape of the breast without adding size. Its unique padded underwire is a bonus, making the underwire almost undetectable and keeping breasts centered. Updated plush straps are lined with brushed fabric to ensure comfort in the shoulders and back.

Keeping comfort as a top priority, especially in the hot summer months, the Breezies Everyday Essential T-Shirt Bra is designed with The Gendel Girls' performance fabric, UltimAir®. Made with unique shimmer microfiber, the bra is ultra-soft against the skin. And its special bottom band is super flat, making the bra virtually invisible under clothes.

The Breezies Everyday Essential T-Shirt Bra is available in two styles: Underwire (QVC Item #A291025) and Wirefree (QVC Item #A291024). The Breezies Everyday Essential T-Shirt Bra is scheduled to be available beginning June 23, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.

About The Gendel Girls
Kathy Gendel and her husband Craig left corporate jobs to start a lingerie business in 1994. After a lot of perseverance and a lucky encounter on Madison Avenue, they found a home at QVC, where The Gendel Girls'™ patented performance fabric, UltimAir® has made Breezies® the largest intimate apparel brand on the network. Based outside Philadelphia and operating on a family farm, The Gendel Girls are first and foremost a family business with Kathy, the CEO, at the helm and her three daughters: Kalina Gendel, Chief Operating Officer, and Laurissa Gendel, President, in tandem leadership, and Catherine Gendel, VP of Creative Marketing. One of only a handful of on-air family personalities in the entire home-shopping genre, The Gendel Girls have been a mainstay on QVC for 23 years, having sold millions of bras and panties. For more information, please visit Gendel-Girls.com

©2017 QVC, Inc., QVC, the Q and Q Ribbon Logo are registered service marks of ER Marks, Inc. and QVC, Inc.

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