SOURCE: The Gendel Girls

September 08, 2017 08:06 ET

The Gendel Girls™ Launch Very First Bralette In Affordable Set: The Breezies® Set of Two Soft Support Lace Bras

Made for Women of All Ages; Newest Product Offers Comfort and Style Without Compromising on Signature Support

PHILADELPHIA, PA--(Marketwired - September 08, 2017) - The Gendel Girls™, the family behind Breezies®, QVC®'s largest intimate apparel brand, have announced the release of their newest undergarment -- the Breezies Soft Support Lace Bra, which brings the company into yet another product category and further diversifies its collection. As the athleisure trend continues to grow, the Gendel Girls set out to create a unique silhouette that offers the comfort and style consumers have come to expect with the bralette, but also offer the support that women of all ages and sizes need. The Breezies Set of Two Soft Support Lace Bras is scheduled to debut on QVC® on Saturday, September 9, 2017 at 3AM (ET), during the "Accessorize Your Fall" broadcast, and will be a part of the "Saturday Morning Q®" broadcast at 10AM (ET).

"The Breezies brand has always been equated with femininity, comfort and support, so when we set out to create this new product, we started there. How could we step out of the box, but not compromise on the things that our customers have come to know and love about our brand? This new, soft and supportive bralette is the answer," said Kathy Gendel, Founder/ CEO of The Gendel Girls. "Keeping in mind the kind of support different women need, and the fact that bralettes are typically unlined, unpadded, wire-free and need to be stretchy to be pulled over the head, we chose to take a different approach to the design to ensure all women would feel comfortable wearing our product. Our back hook and eye closure is the perfect example of that, allowing for easier on and off, which few bralettes today offer."

In addition to the back hook and eye closure, the new Breezies Soft Support Lace Bra has several features which make it functional for everyday wear, including The Gendel Girls lining for moisture management, UltimAir®. The unique micro-lace silhouette offers full coverage in addition to wire-free support and lift. And intricate design details, like the special lace trim along the neckline and under the bust, make it versatile enough to wear out at night as well.

"For so long, as a society, we have equated comfort with a utilitarian look when it comes to our intimates. As women designing for women, we know our customers want comfort, but don't want to sacrifice a sexy and chic look. This bralette is everything we want in one garment -- lace and luxury in a comfortable silhouette," said Kalina Gendel, Chief Operating Officer of The Gendel Girls.

The Breezies Set of Two Soft Support Lace Bras (QVC Item #A298637) is scheduled to be available beginning September 9, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.

About The Gendel Girls
Kathy Gendel and her husband Craig left corporate jobs to start a lingerie business in 1994. After a lot of perseverance and a lucky encounter on Madison Avenue, they found a home at QVC, where The Gendel Girls'™ patented performance fabric, UltimAir® has made Breezies® the largest intimate apparel brand on the network. Based outside Philadelphia and operating on a family farm, The Gendel Girls are first and foremost a family business with Kathy, the CEO, at the helm and her three daughters: Kalina Gendel, Chief Operating Officer, and Laurissa Gendel, President, in tandem leadership, and Catherine Gendel, VP of Creative Marketing. One of only a handful of on-air family personalities in the entire home-shopping genre, The Gendel Girls have been a mainstay on QVC for 23 years, having sold millions of bras and panties. For more information, please visit Gendel-Girls.com

QVC, Inc., QVC, the Q and Q Ribbon Logo are registered service marks of ER Marks, Inc. and QVC, Inc.

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