SOURCE: GenEra Strategies, LLC

GenEra Strategies, LLC

July 08, 2014 10:45 ET

GenEra Strategies Announces the Hire of Kimberlye Worth as Digital Strategist

WASHINGTON, DC--(Marketwired - Jul 8, 2014) - GenEra Strategies ("GenEra"), a digital lead generation agency, is expanding its account management and digital strategy team by adding Kimberlye Worth as a Digital Strategist.

Kimberlye joins the GenEra Team from a national digital lead generation company based in Charlotte, NC where she served as a digital strategist. She brings over seven years of experience in digital strategy development, hands-on management and execution of SEM and SEO marketing campaigns, e-mail marketing strategy and execution, analytics and reporting, and development of call-to-action digital content. Kimberlye's industry focus has been primarily national retail, entertainment and sports marketing, working with clients such as Verizon Fios, Century Link, NASCAR, and Sprint. At GenEra, Kimberlye will work with clients to develop and execute digital lead generation strategies and provide reporting and insights that will enhance results. She has a Bachelor of Science in business marketing and is currently getting her masters in internet marketing.

"I'm excited at the opportunity to join GenEra and its rapidly growing team of professionals and clients," Kimberlye said, "This is a natural fit for me as GenEra has a laser focus on lead generation and providing clients with that sort of measurable result."

"We take a great deal of time researching and interviewing candidates when we have opportunities to expand our team of experts," said Todd Mason, Chief Executive Officer at GenEra Strategies. "We knew Kimberlye would make a great addition to our team, with her commitment and passion for driving positive business results for the clients she works with while working collaboratively with a team."

GenEra Strategies, LLC ("GenEra") is a full service digital marketing agency serving national clients in the senior care industry, retailers, franchisors, and federal government agencies. GenEra creates and executes measureable marketing strategies and tactical plans that improve its clients' bottom lines via sales and marketing, strategy development, social and digital marketing, web development, mobile development, e-marketing, video production, analytics, and creative. An ROI-focused agency, GenEra tracks results and provides clients with comprehensive reporting and metrics to demonstrate success. GenAge Marketing is a division of GenEra that consults with clients seeking to connect and do business with the 50+ generation, namely Boomers, as well as Gen X and Millennials, and to seize and leverage the opportunities presented by effectively communicating with each generation. For more information, visit and

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