SOURCE: General Cannabis, Inc.

General Cannabis, Inc.

October 11, 2011 08:00 ET

General Cannabis Appoints Tamara Bigham as Director of Human Resources

NEWPORT BEACH, CA--(Marketwire - Oct 11, 2011) - General Cannabis, Inc. (OTCBB: CANA) (OTCQX: CANA), a technology-based Internet marketing services company, today announced the appointment of Tamara Bigham (PHR) as Director of Human Resources effective September 1, 2011.

As a seasoned HR professional, Ms. Bigham brings over 14 years of experience across a number of specialist HR disciplines including human resource management, compensation and employee relations across a variety of industries including technology and media monitoring, professional membership organization and e-commerce. Before joining General Cannabis, Ms. Bigham was Human Resources Generalist at PADI Worldwide Inc. where she developed a proactive approach to workforce planning and solutions and implemented management training and continuing education, reducing recruitment cost by eighty percent.

Ms. Bigham holds a certificate in Professional Human Resources Management (PHR) as well as Human Resources Management Certificates from both Chapman University and the University of California, San Diego. She is a member of the Society for Human Resources (SHRM), and the Economic Research Institute (ERI).

"We are excited to welcome Tamara as part of the General Cannabis team where we will draw on her vast HR experience as we continue to expand our company," said Jim Pakulis, CEO of General Cannabis. "Tamara is a timely and important addition to General Cannabis as we pursue the growth and development of our current business and recruit first rate employees to drive our future expansion and success."

"I am thrilled to bring my human resources experience to General Cannabis and look forward to working with the company to expand its already talented and successful workforce," said Tamara Bigham.

About General Cannabis

General Cannabis, Inc., a technology-based Internet marketing services company, offers customers an integrated suite of services including media, technology, marketing and information. Founded in 2010, General Cannabis is headquartered in Newport Beach, California. The Company's common stock trades on the OTC market's highest tier, OTCQX, under the ticker symbol "CANA." www.GeneralCannabis.com

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). General Cannabis, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.