SOURCE: General Cannabis, Inc.

General Cannabis, Inc.

May 12, 2011 08:00 ET

General Cannabis Provides April 2011 Business Update

WeedMaps Media, Inc. Reports Increased Revenues for 17th Consecutive Month

General Merchant Solutions, Inc. Increased Total Processing Volume by 18% and Signed 40 New Customers

NEWPORT BEACH, CA--(Marketwire - May 12, 2011) - General Cannabis, Inc. (PINKSHEETS: CANA) today announced that its wholly owned subsidiary, WeedMaps Media, Inc., reported increased revenue for the 17th consecutive month and also reported positive trends at its subsidiary, General Merchant Solutions, Inc.

WeedMaps Media Experiences Continued Growth

WeedMaps Media, Inc. reported continued positive momentum, as April 2011 marked the 17th consecutive month that the subsidiary has experienced an increase in revenue. WeedMaps Media reported $887,000 in total revenue for the month of April, compared to $780,000 for the month of March 2011.

WeedMaps will also serve as the title sponsor for the second installment of the 2011 Spring Gathering Music Festival and Medical Marijuana Expo which will take place on Saturday, June 11, 2011 at the NOS Events Center in San Bernardino, CA. Spring Gathering 2011 will feature live performances by Snoop Dogg, Cyprus Hill, Travis Barker with Mix Master Mike, Stephen Marley, Dilated Peoples, Collie Buddz and Tha Dogg Pound. Also associated with the event will be Americans for Safe Access. The venue will provide a safe, onsite, consumption area for medical marijuana patients attending Spring Gathering, the second-ever implementation of its kind.

General Merchant Solutions Progress Update

General Cannabis also reported increases in total processing volume and customer registration at its subsidiary, General Merchant Solutions, Inc. General Merchant Solutions provides merchant processing services to medical cannabis-related entities, namely medical cannabis dispensaries. Total gross credit card processing volume continued its month over month growth, exceeding $2.6 million in April 2011, compared to a reported volume of $2.2 million in March 2011. General Merchant Solutions experienced record monthly growth adding 40 new customers for its merchant processing services in April 2011.

About General Cannabis, Inc.

General Cannabis, Inc. (PINKSHEETS: CANA), headquartered in Newport Beach, California, is a technology-based services company. The wholly owned subsidiaries of General Cannabis include WeedMaps Media, Inc., General Health Solutions, Inc., General Merchant Solutions, Inc. and General Processing Corporation. Each subsidiary plays a vital role in the ongoing success of General Cannabis. General Cannabis explores opportunities of vertical integration through the five core industry sectors identified as probable high growth areas including media, technology, merchant services, medical and management. General Cannabis, Inc. trades on the OTC Pink Current Information tier of OTC Markets Group, Inc. under the symbol "CANA."

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). General Cannabis, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.

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