General Motors of Canada Limited

General Motors of Canada Limited

January 04, 2011 14:36 ET

General Motors Reconnects With Customers in 2010

(Data is Not Adjusted for the Difference in Selling Days; December 2010 Had 26 Selling Days and December 2009 Had 27 Selling Days)

OSHAWA, ONTARIO--(Marketwire - Jan. 4, 2011) - One year after refocusing its brand strategy on Chevrolet, Buick, GMC and Cadillac, General Motors of Canada posted retail sales growth of 26.4 percent for calendar year 2010, substantially outpacing the broader automotive market. The results were bolstered by strong December retail sales for the four brands, up over 24 percent, and total sales up 16.9 percent on delivery of 20,160 vehicles.

"We are pleased with the strong close in December, which builds on the solid growth momentum we established throughout 2010," said Kevin Williams, president and managing director of GM of Canada. "In particular, our stand-out retail sales performance this year tells us that our new product executions and focus on the customer are hitting the mark with Canadians, which bodes well for continued growth ahead."

Chevrolet car and truck retail sales grew 24 percent in December, led by a record month for the Canadian-built Equinox, recently named an IIHS Top Safety Pick for 2011. Fuel-efficient small cars also performed well, including strong sales for the all-new award-winning Cruze.

Buick continued to increase its momentum, posting retail gains of 42 percent in December. This growth was led primarily by its award-winning cars, up 96 percent, including Regal and LaCrosse.

GMC, led by the Ingersoll-built Terrain, delivered retail sales increases of 22 percent, while Cadillac retail sales grew almost 23 percent, led by the red-hot SRX.

"Our new vehicles are clearly connecting with customers," added Marc Comeau, GM of Canada's vice-president of sales, service and marketing. "We plan to build on this momentum in 2011 as we launch a number of new vehicles perfectly suited to the Canadian market, including the Chevrolet Orlando MPV, the award-winning Chevrolet Volt electric vehicle, and the Chevrolet Sonic small car."

December 2010 Retail Sales Highlights

  • Chevrolet cars delivered another strong month, up almost 39 percent, driven by increases from fuel-efficient small cars like Cruze, AJAC's "Best New Small Car (over $21,000)." 

  • Chevrolet crossovers and trucks performed well in December, with Chevrolet Equinox delivering a record month, up 48 percent, and Chevrolet Silverado sales up 12 percent.

  • Buick car sales increased over 96 percent. This was led by LaCrosse, up 82 percent, as well as the all-new Regal, AJAC's "Best New Family Car (over $30,000)."

  • GMC crossovers and trucks also posted gains, with the Ingersoll-built Terrain up 25 percent, and GMC Sierra up almost 22 percent.

  • Cadillac sales were again led by strong customer demand for the SRX, posting 36 percent growth, its twelfth consecutive month of increases.

Total GM fleet and retail sales were up 6.3 percent compared to last December.

MONTH of December 2010

    RETAIL TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 4511 3186 41.6% 5420 4564 18.8%
  ALL BRANDS 4523 4725 -4.3% 5434 6136 -11.4%
TRUCK *CORE BRANDS 11571 9738 18.8% 14740 12679 16.3%
  ALL BRANDS 11572 9900 16.9% 14741 12848 14.7%
COMBINED *CORE BRANDS 16082 12924 24.4% 20160 17243 16.9%
  ALL BRANDS 16095 14625 10.1% 20175 18984 6.3%
CALENDAR YEAR TO DATE: December 31, 2010      
    RETAIL   TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 62319 42762 45.7% 75535 56936 32.7%
  ALL BRANDS 68943 79997 -13.8% 82265 96874 -15.1%
TRUCK *CORE BRANDS 126955 106968 18.7% 164589 137667 19.6%
  ALL BRANDS 127193 125829 1.1% 164839 157383 4.7%
COMBINED *CORE BRANDS 189274 149730 26.4% 240124 194603 23.4%
  ALL BRANDS 196136 205826 -4.7% 247104 254257 -2.8%
* CORE BRANDS represents sales from Chevrolet, Buick, GMC and Cadillac

About General Motors of Canada Limited

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs over 10,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network, which employs over 23,000 people dedicated to delivering a top customer experience. GMCL also plays a leadership role in automotive design and engineering, engaging in innovative research and development partnerships with leading Canadian universities and research institutes. In addition, through its Canadian Engineering Centres, GMCL conducts development activities ranging from cold weather testing to the advancement of key electric vehicle and green technologies.

Contact Information

  • GM Canada
    Jason Easton