SOURCE: General Software, Inc.

April 04, 2007 11:43 ET

General Software Demos a Personal Internet Communicator (PIC) Booting Linux at Embedded Systems Conference

Highlighting Firmware as a Major Differentiator in ODM Designs

SAN JOSE, CA -- (MARKET WIRE) -- April 4, 2007 -- EMBEDDED SYSTEMS CONFERENCE SILICON VALLEY -- General Software, Inc., BIOS provider for the original AMD Personal Internet Communicator (PIC), today demonstrated a PIC booting Linux for the first time. Previously, the AMD PIC was limited to running a version of Windows CE especially tailored to ensure reliability and supportability in the field.

"Demonstrating the PIC running Linux illustrates the platform has the strength/compatibility to run operating systems other than specialty ones, and is part of General Software's campaign highlighting firmware as a major differentiator in ODM designs. By configuring the BIOS, or firmware, for a specific application, the ODM creates a device that is more desirable for consumers," said Steve Jones, General Software CTO.

Embedded firmware is the enabler that allows a hardware feature to scale across all the operating systems, or an OS capability to scale across all the hardware components. Firmware is a two-way enabling layer that gates or accelerates the ability to deliver these capabilities to the application developers of embedded devices.

Data Evolution reintroduced the AMD PIC as the decTOP, the manufacturing assets of which were acquired by DEC from AMD in December 2006. The decTOP is a low-cost, consumer-friendly computer device designed to provide Internet access to enhance communications, entertainment, and education opportunities for people in global, high-growth markets.

General Software recently announced its StrongFrame™ Technology that creates targeted firmware cores for a wide range of applications. StrongFrame Technology leverages proprietary programming of CPU, chipset, SIO, whole boards, and other building blocks across all General Software's specialized cores, so that the same set of silicon programming modules can be used across unique applications.

With StrongFrame Technology, OEMs can quickly produce and differentiate motherboards for multiple markets, saving money and time otherwise spent on having to independently build firmware for these markets.

About StrongFrame™ Technology

StrongFrame Technology is the framework that enables targeted cores to be built for every application, while leveraging common libraries of software across those cores. Original Device Manufacturers (ODMs) choose StrongFrame cores to gain the strength, flexibility, and long life expected from firmware supporting targeted applications that have special requirements, such as such as targeted PCs, mobile PCs, differentiated mainboards, industrial PCs, servers, telecom/datacom equipment, and embedded devices with unique needs.

About Embedded BIOS with StrongFrame Technology

Embedded BIOS® with StrongFrame Technology is the leading firmware offering ODM and OEM manufacturers unsurpassed configuration flexibility, rapid and risk-reducing deployment tools, deep compatibility with x86 industry standards, support for the widest range of embedded chipsets, CPUs, and SIO building blocks, and support for multiple core versions and module versions within the same architectural framework. Embedded BIOS with StrongFrame Technology addresses the entire lifecycle of products, from board bring-up, configuration prototyping, testing with system diagnostics, and product manufacturing to in-field diagnostics and software reload.

About General Software, Inc.

For nearly 20 years, General Software has provided firmware for a wide range of applications including Ultra-Mobile PCs, industrial PCs, targeted PCs, differentiated mainboards, telecom/datacom equipment, servers, blades, and embedded devices including medical, gaming, kiosks, point-of-sale, DVR, and commercial and military avionics. Original Device Manufacturers (ODMs) choose the General Software® brand for the domain expertise and experience that gets customers to market quickly and reduces project risks. For more information about General Software visit, e-mail, or call us at 800.850.5755 or 425.576.8300.

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