SOURCE: General Software, Inc.

June 01, 2006 12:30 ET

General Software Expands Presence in India With the Selection of Electro Systems Associates

BELLEVUE, WA and BANGALORE, INDIA -- (MARKET WIRE) -- June 1, 2006 -- General Software, Inc., the leading supplier of embedded x86 firmware solutions, today announced the appointment of Electro Systems Associates Pvt. Ltd. (ESA) to distribute and support General Software products in India. This latest addition to the General Software team provides a premium resource in India for developers of embedded x86 based products.

With a history of servicing the Indian electronic product design market, ESA's mission is to meet the demands of the Indian embedded marketplace. Experience and knowledge in this area have resulted in ESA's rapid growth. ESA has sales offices located in Hyderabad, Chennai, Pune and Delhi to serve the growing demand for x86 design tools, development products, and support.

"Indian customers will benefit from the innovative technology of General Software products and ESA's expertise and dedication to the embedded systems marketplace," said Steve Dearden, Vice President of Sales and Marketing for General Software. "ESA has solid industry competence, and an excellent sales and technical team."

"General Software products; Embedded BIOS®, Firmbase® SDK and Firmware Application Suite, are a perfect fit for developers with embedded-specific requirements. These products are a valuable addition to our product offering and contribute to our mission of delivering best-in-class products to meet the demands of our customers," said Mr. G.V. Gurunatham, Managing Director, Electro Systems Associates.

About Embedded BIOS® 2000

Embedded BIOS 2000 is the leading BIOS SDK for embedded x86 designs, with over 850 OEM-customizable configuration parameters, support for multiple embedded operating systems, and support for major OS and hardware initiatives. Embedded BIOS 2000 adresses the entire life cycle of products, from board bring-up, configuration prototyping, testing with system diagnostics, and product manufacturing to in-field diagnostics and software reload. Features include an integrated debugger; quick boot; console redirection; highly configurable POST; manufacturing mode; ROM, RAM, and Flash file systems; support for a host of industry initiatives; and much more. Embedded BIOS 2000 supports industry-standard operating systems that run on PC-compatible hardware, including the full spectrum of Windows, Linux, and real-time operating systems.

About Firmbase® SDK

The Firmbase® Software Development Kit is used by developers to create firmware applications that harness Firmbase® Technology. Firmbase Technology is General Software's patented firmware infrastructure that contributes the surety and trust expected from firmware applications. A non-stop SMM envelope keeps firmware applications running, even when the OS and user application have failed, or are missing. Firmbase Technology is ROM-resident and provides a chain of trust from power-on to OS boot and beyond. It supplies the user-level security for the BIOS and for firmware applications which do not run under OS control.

About the Firmware Application Suite™

The Firmware Application Suite is an integrated set of prewritten and tested applications employing Firmbase Technology that provide important device management functions. The applications include Boot Security, for ensuring device and application integrity, Platform Update Facility for manually or remotely installing new firmware, OS or user application images, and a High Availability Monitor which is capable of detecting and responding to OS and user application failures.

About General Software, Inc.

General Software, Inc. provides superior embedded x86 firmware solutions and world-class support for OEM manufacturers of telecommunications, data communications, consumer electronics, dedicated servers, and other specialized computing devices. General Software's well-architected and reliable firmware products reduce risk, speed development, and address embedded OEM product lifecycle needs. For more information about General Software and its embedded firmware, visit, e-mail, or call 800-850-5755 or 425-576-8300.

About Electro Systems Associates Pvt. Ltd.

Electro Systems Associates Pvt. Ltd., popularly known as ESA, was incorporated in the year 1986 by a small group of highly qualified technocrats with sound business acumen and strong technical skills. The top management has hands on experience in the design, development and manufacture of microprocessor/microcontroller based systems. Since its inception, ESA has been developing hardware and software to cater to the embedded systems market segment. It is ESA's endeavour to be a one stop source for embedded systems software and hardware development tools in India. For more information about ESA visit or call 91-80-23577924 or 91-80-23575029.

Contact Information

  • Contact information
    General Software, Inc.
    Kate Johnsen
    Tel 425.576.8300 ext 229
    Email: Email Contact

    Electro Systems Associates Pvt. Ltd.
    Mr. G.V. Gurunatham
    Tel 91-80-23577924
    Email: Email Contact