SOURCE: General Software, Inc.

January 11, 2007 10:00 ET

General Software Names Vice President of Sales

BELLEVUE, WA -- (MARKET WIRE) -- January 11, 2007 -- General Software, Inc., the leading supplier of embedded x86 firmware solutions, today announced the appointment of Wayde Stephens as Vice President of Sales. Mr. Stephens joined General Software in November 2006 and brings more than 20 years of senior management, market development, strategic alliances, and sales of technology and services to General Software.

Prior to joining General Software, Mr. Stephens was Executive Vice President of Sales for Knowledge Anywhere, an industry leader in custom technology-based learning solutions. He was responsible for building and managing a sales force focusing on strategic markets and verticals to fast-track the company's growth. Mr. Stephens played a key role in growing the company's sales by more than 40%.

As co-founder and Western Region Vice President of Sales for TechprodX, a sales outsourcing and network security solution provider, Mr. Stephens built and directed a sales team that expanded nationally through an independent agent network. While holding the position of Director-Western Region Sales for En Pointe Technologies, a value added reseller of technology products and professional services, Mr. Stephens established, managed and grew sales offices throughout Washington, Oregon and California. He was responsible for over $70 million in annual revenues.

"We are very pleased and excited to welcome Wayde to our leadership team," said Steve Jones, CTO and founder of General Software, Inc. "His exceptional sales and marketing experience, as well as his commitment to customer service, will help General expand its market reach and realize revenue goals."

General Software, Inc. has been dedicated to the unique needs of embedded x86 customers for more than 15 years. Having superior firmware solutions that enable specialized devices, the company has been selected for thousands of embedded x86 designs. Products are supported worldwide both directly and through an ecosystem of partners providing a range of services from hardware development through firmware adaptation and support. General Software products include Embedded BIOS® 2000, Firmbase® Software Development Kit, and the Firmware Application Suite™.

About General Software, Inc.

General Software, Inc. provides superior embedded x86 firmware solutions and world-class support for OEM manufacturers of telecommunications, data communications, consumer electronics, dedicated servers, and other specialized computing devices. General Software's well-architected and reliable firmware products reduce risk, speed development, and address embedded OEM product lifecycle needs. For more information about General Software and its embedded firmware, visit, e-mail, or call us at 800-850-5755 or 425-576-8300.

General Software, the GS logo, Embedded BIOS, and Firmbase® Technology are registered trademarks of General Software, Inc. All other brand and product names are trademarks, registered trademarks or service marks of their respective holders.

Contact Information

  • Contact:
    General Software, Inc.
    Kate Johnsen
    Tel 425.576.8300 ext 229
    Email: Email Contact