November 29, 2012 04:00 ET

Generate Higher Sales at the Cash Deck by Igniting Imagination and Growing Customer Loyalty, Says Synqera

ST PETERSBURG, RUSSIA--(Marketwire - Nov. 29, 2012) - As price becomes less of a competitive factor on the high street and consumers look more towards quality service and good value products, retailers are adopting new methods to increase up-selling opportunities at the point-of-sale. Synqera an innovative technology firm and the company behind contactless communications device SIMPLATE, urges retailers to ignite the imagination of their customers which will in return bolster sales.

Stores are constantly looking for ways to retain customer loyalty, especially as supermarkets diversify into new markets including clothing, electrical and homewares so there is now more competition on the high street than ever before. By igniting the imagination of customers through targeted marketing approaches during the transaction process there are more opportunities to build customer/retailer relationships, which can increase upselling opportunities.

Kirill Gorynya, CEO of Synqera, explains: "Customer engagement is key in today's marketplace and the most successful way to build loyalty is through targeted approaches which cannot always be easy without the aid of technology. Building a profile of the customer enables retailers to identify with each person in their store and create successful interaction scenarios depending on age, gender and preferences."

SIMPLATE features a contactless payment terminal alongside a highly targeted real-time advertising and interaction platform, which gives retailers an additional revenue stream stimulating consumers during the checkout process.

Kirill continues: "Engaging customers at the till presents further opportunities to up-sell and cross-sell to consumers. SIMPLATE will serve customers with relevant deals, offers and games relevant to their profile, further cementing the relationship between customer and retailer."

The device applies a combination of new media and consumer electronics best practices to the retail environment, creating numerous possibilities for high-quality interactive content development and management.

For more information about Synqera visit

For more information, images or to speak to one of the Synqera team contact one of the Synqera team at Punch Communications on +441858 411600 or +447894561868 or

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