Boxalino

March 03, 2008 09:00 ET

Generation-Clik Multimedia and Boxalino

to establish a strategic partnership for the North American marketplace

Attention: Business/Financial Editor, News Editor, Tech/Telecomm Editor, World News Editor, Government/Political Affairs Editor MONTREAL, CANADA--(Marketwire - March 3, 2008) - Boxalino, a Swiss high-technology company based in Zurich with branch offices in Canada and China, announces the establishment of strategic partnership with Generation-Clik Multimedia, a leading Montreal based Web design and multimedia agency offering comprehensive e-commerce, content management and search engine marketing solutions. The partnership will allow Generation-Clik Multimedia to offer Boxalino's cutting-edge Customer Experience Management (CEM) software innovations to their customers.

Boxalino's proprietary technologies provide a Guided Search Engine that offers a new type of search experience by enabling step-by-step guidance within the search process, while Boxalino's Profiling & Recommendation Engine offers a new level of real-time recommendation by leveraging user communities within a social framework.

"We believe that Boxalino can enhance our current product offerings and help us leverage new accounts and add value to existing ones. The new revenue streams and focus on Customer Experience Management is a great fit for our current product offerings. Their technology provides great value and is easy to integrate. We can therefore quickly leverage these technological innovations to enable our clients to get to know and serve their customers more effectively." said Anthony Bryant, VP Technology of Generation-Clik Multimedia.

Boxalino's vision is to provide a standard platform to create reliable software-products integrating self-learning engines devoted to enhancing the user experience, deployable on all media.

"We are delighted to have Generation-Clik Multimedia as a business partner. We share the same customer centric values and we look forward to working together, leveraging our innovation and Generation-Clik Multimedia's web and user experience, to create a new standard in customer service. Innovation alone doesn't drive business success, customers do." said Erick Caron, CEO of Boxalino.

ABOUT Generation-Clik Multimedia

Established in 1999 and based in Montreal, the team is one of the most experienced in the market with clients all over Canada, the United States and Europe. They have proven experience and leadership to get the job done right the first time.

Their reputation for excellence in customer service and forward-thinking approach to design and technologies position Generation-Clik as leaders in the market. Customers put their confidence in Generation-Clik, knowing that they have a track record of financial success and a clear vision for the future.

ABOUT BOXALINO

Founded in 1994 and headquartered in Zurich, Switzerland, Boxalino is a high-technology software company offering advanced Customer Experience Management (CEM) tools and technologies in the fields of intelligent search, customer care, personalization and profiling.

Boxalino's proprietary technologies provide a Guided Search Engine that offers a new type of search experience by enabling step-by-step guidance within the search process, while Boxalino's Profiling & Recommendation Engine offers a new level of real-time recommendation by leveraging user communities within a social framework.

To address the local needs of our global customers, Boxalino has established R & D and business development subsidiaries in Asia Pacific (Beijing, Greater China) and North America (Montreal, Canada).

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For further information contact:

Anthony Bryant
Vice President Technology
Generation-Clik Multimedia
anthony.bryant@genclick.ca
TEL : (514) 521-7474

Nadege Basset
Executive Assistant to CEO
Boxalino
corporate@boxalino.com
+86 10 8569 1997

IN: ECONOMY, FINANCE, INTERNATIONAL, TECHNOLOGY, TELECOMM

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