SOURCE: Movember


September 24, 2013 09:02 ET

Generation Mo: Growing Moustaches Is Our Business, and Business Is Good

Movember Encourages All Men and Women to Grow and Support Moustaches for Men's Health by Registering as an Official Participant at

LOS ANGELES, CA--(Marketwired - Sep 24, 2013) - Welcome to Generation Moustache! Movember 2013 has arrived, encouraging men to grow and women to support the Mo (slang for moustache) for 30 days of November. Through the power of the moustache awareness and funds are raised for men's health to combat prostate and testicular cancer. Celebrating its tenth anniversary of changing the face of men's health, Movember once again is calling on all men and women to register at to become an official participant for this year's moustache season.

To celebrate Movember, registered men, known as Mo Bros, start November 1 clean-shaven and grow their moustache for 30 days while recruiting friends, family and colleagues to donate funds to their Mo-growing efforts. Registered women, known as Mo Sistas, are just as important to the Movember campaign and get involved in the same way as Mo Bros, except they don't have to grow a Mo. They register at, start a team and recruit the men in their lives to participate, donate, fundraise, plan, participate in events, and encourage the men in their lives to be proactive with their health.

"Over the past 10 years, the moustache has emerged as a unifying symbol and flag bearer in the quest to combat prostate and testicular cancer," said Mark Hedstrom, Country Director at Movember. "We are inspired by each of our Mo Bros' and Mo Sistas' individual moustache journeys and look forward to building off of last year's record breaking 1.1 million participants who raised over $147 million globally, to have an everlasting impact on the face of men's health."

In 2012, more than 209,000 Americans grew and supported the Mo, raising $21,000,000 for men's health programs. In the US, programs directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, and research to achieve everlasting positive impact on the face of men's health.

Details about Movember funded programs can be found in the Program Index.

  • Awareness & Education: Movember delivers a high-impact awareness and education program for men's health, powered by the growth of the moustache. Each moustache generates 2,413 conversations during the month of Movember and 79% of Movember participants discussed their health with friends, family or colleagues.
  • Living with and Beyond Cancer: Movember funds cancer navigation services through the LIVESTRONG Foundation to help men living with and beyond prostate and testicular cancer. These services provide financial assistance, counseling, clinical trials and fertility preservation services for men and their families who have been affected by cancer.
  • Research: Movember funds world-class research through the Prostate Cancer Foundation (PCF). This includes 9 Movember Challenge Awards, funding first-in-field, cross-disciplinary research teams focused on accelerating progress towards the reduction of death and suffering due to recurrent or advanced prostate cancer. The Movember Foundation created the Global Action Plan (GAP) in 2010. Movember's Global Action Plan was set up to address critical challenges in men's health through global collaboration.

For more information, please visit Connect with Movember on Facebook, Twitter, YouTube, flickr, and Pinterest.

Register at

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising vital awareness and funds for men's health issues to combat prostate and testicular cancer and mental health challenges. Movember programs are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men's health. Since 2003, three million participants have raised over $446MM for the cause, funding more than 550 programs globally, with official Movember campaigns taking place in 21 countries. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember is a registered 501(c)(3) charity.

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