October 07, 2009 21:12 ET

"Generational Marketing Using Social Media" -- A SoCal BMA Lunch-n-Learn Event for Professional Business-to-Business Marketing Executives

NEWPORT BEACH, CA--(Marketwire - October 7, 2009) - "Tapping into Generational Marketing Using Social Media" -- A presentation and discussion with Carolyn Ortman of CKO Marketing & Training, and Michelle Howe of Internet Word Magic. This SoCal BMA (Business Marketing Association, Southern California Chapter) Lunch-n-Learn event on Wednesday, October 14th will be held at the Ervin Ad Integrated Marketing offices in Irvine, Orange County.

Professional B-to-B Marketers attending this event will discover:

-- Why you need a social media marketing strategy
-- Benefits of using social media for business
-- What companies are successfully using social media
-- How to identify the generations
-- How to present the right messages that attract the different
   generations


Who:   Presenter, Carolyn Ortman President of CKO Marketing & Training
       Presenter, Michelle Howe, President of Internet Word Magic

What:  "Tapping into Generational Marketing Using Social Media"
       (a SoCal BMA presentation & discussion - Lunch & Learn Event)

Why:   On October 14th, Carolyn Otman and Michelle Howe will offer us a
       closer look at social media marketing -- from a generational
       marketing viewpoint. Find out who is really on Facebook, Twitter,
       MySpace and LinkedIn and how this social media wave is transforming
       the way we do business. (The answer will surprise you.)

When:  Wednesday, October 14, 2009 - 11:30am-1:00pm

Where: Ervin | Ad Integrated Marketing
       2134 Michelson Drive • Irvine 92612
       (across the street from John Wayne Airport at Michelson & Dupont)

Cost:  $10 - $20

How:   Registration at http://www.SoCalBMA.org/Programs

About BMA:

For over 87 years, the Business Marketing Association is the nation's only service organization dedicated to business-to-business Chief Marketing Officers, Company Presidents, VPs of Marketing, Marketing Executives, Directors of Marketing, Marketing Managers and Communicators, and Marketing Consultants. BMA has earned the respect and loyalty of its members nationwide by following a simple, three-part strategic vision: We intend to remain the primary repository of the best in business-to-business marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The Southern California Chapter, known as SoCal BMA, serves the greater Los Angeles area, Orange County, San Diego and the Inland Empire.

About Carolyn Ortman, MBA:

President of CKO Marketing & Training Group, Carolyn has led marketing efforts for such organizations as the University of California, Riverside and the Orange County Transportation Authority (OCTA). She has developed, presented and facilitated hundreds of trainings and workshops to audiences in a variety of industries throughout the United Stated and the United Kingdom. In the process, the 17-year marketing and training veteran has achieved international success as business trainer and leadership expert.

About Michelle Howe, MBA:

Michelle is the owner of Internet Word Magic, an Internet branding and PR agency. A former university professor, Michelle assists companies to effectively position their online marketing message through social media, search engine optimized web copy and online press releases. A published author, Michelle is the author of the award winning book, "Turn Browsers into Buyers: Secrets for Turning an Internet Profit."

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