December 02, 2010 13:01 ET

Generous Londoners Set to Be Over Budget This Christmas

LONDON, UNITED KINGDOM--(Marketwire - Dec. 2, 2010) - Christmas is the season of good will to all men, and it certainly is if you live in London according to research conducted by Savoo – the voucher code website for savvy shoppers. 25.1% of those polled in London said they would blow the budget and spend more on presents than they had intended making London one of the most generous places in the country.

It was also revealed that it is consumers in Cardiff who are most likely to stick to their spending plans with just 13.4% of people stating they would spend more than they wanted, a much lower number even than the national average of 21.5%.

Nationally, when it comes to spotting a bargain, it's women who have the eye and the patience to find the best deals with almost 50% of female shoppers saying they checked for any store discounts online to get a better price. The same can't be said for the men though; over a quarter of men said they wouldn't bother checking, buy the item anyway and end up spending more than they had budgeted.

Overall 70% of those polled said they hid the true cost of the presents they buy for friends and family – buying items online at a discount, but failing to mention how much they had really paid. 

Simon Bird, Director of Retail Partnerships, said: "It might be good news for many gift recipients that one in four Londoners are happy to go over budget but by visiting, people can make purchases from all the top online stores and spend less. Deals and vouchers are available on a huge range of products including clothing, such as 11% off and free delivery with a Boden discount code. Being a savvy shopper is nothing to be ashamed about – why spend extra when you don't have to?" is the UK's only voucher code and discount site to publish 'live' deals, meaning everything visible on the site is available to buy and has not expired.

For more information, to ask Savoo Answers a question or to read about the hottest products and deals on the Savoo blog, visit

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