Genie Connect

Genie Connect

September 09, 2014 11:00 ET

Genie Connect Enables Deeper Attendee Engagement with In-App Curated Content Streaming

GenieConnect's curated Activity Stream - OmniStream - enables organizers to create the precise mix of content to drive attendee engagement on key issues at their event

CHICAGO, ILLINOIS--(Marketwired - Sept. 9, 2014) - GenieConnect, the smarter event technology provider, today introduced OmniStream, its next-generation activity stream. OmniStream allows event organizers to curate an almost unlimited variety of content - including news feeds and video platforms - to drive debate around the issues that matter to their attendees. No longer just a vehicle for generating awareness, GenieConnect's activity stream enables organizers to encourage deeper attendee engagement with the key topics at their events.

"We've never been convinced about the value of activity streams that appeal exclusively to social media devotees," said GenieConnect CEO Giles Welch. "We felt that if organizers could more carefully curate their activity stream content, they could drive debate that would engage a much broader range of attendees. We shared this idea with our clients who agreed with our approach and so OmniStream was born."

Most organizers will use the social media elements of their activity stream to increase the visibility of their event; however, corporate clients wishing to encourage online participation but needing to keep sensitive data behind closed doors can use OmniStream as a social media platform - attendees can post comments, photos and updates on OmniStream without this information reaching the public domain.

OmniStream allows attendees to filter content according to their preferences to create a constantly refreshed, personalized activity stream including reminders for favorited sessions and relevant discussions from other visitors. Custom streams can be created for any core asset - sessions, speakers or exhibitors - meaning all content relating to those assets is gathered in a single location. OmniStream can also be used to create a social media 'wall' - projecting social media feeds onto a large screen to encourage attendee participation in the online debate - without the need to contract with a specialist provider.

OmniStream supports major social media platforms such as: Microblogging sites like Twitter (accounts and hashtags) ad Weibo; photo sharing apps (Flickr, Instagram, Pinterest); Groups (LinkedIn, Google+ hangouts, Facebook, WeChat); and corporate platforms (e.g. Yammer). In addition, OmniStream allows organizers to populate their activity stream with several other types of content: event activity (e.g. organizer alerts, sponsored posts or session updates); user-generated comment on the event (exhibitors, sessions, speakers, products, etc); news sources via RSS feeds; and YouTube channels.

GenieConnect was established in 2010 and has since provided digital solutions for over 1500 events across the world. For more information, please visit http://www.genie-connect.com, or call Sales in the UK, +44 (0)1628 569 350, or the US, +1 (312) 756 0110.

You can read the release at http://www.genie-connect.com/news/the-next-generation-event-app-activity-stream/.

About GenieConnect: Success.Delivered

Established in 2010, GenieConnect is a leading provider of smarter event technology with unrivalled breadth of functionality, offering unique insight and business intelligence to organizers and enhanced event experiences for their attendees. Built on the rock-solid data foundations of the industry's most robust Content Management System and implemented with comprehensive and expert delivery capabilities, GenieConnect mobile apps, web portals, automated email marketing and meetings management tools are truly best of breed solutions. Event organizers, corporations and associations can deploy these solutions under their own brand to maximize event success.

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