SOURCE: GenieConnect


July 01, 2014 14:00 ET

GenieConnect Is First #eventtech Provider to Achieve VerAfied Security Status

VerAfied Status Raises the Security Bar for the Event Technology Industry

BERKSHIRE, UNITED KINGDOM and CHICAGO, IL--(Marketwired - Jul 1, 2014) - GenieConnect, the smarter event technology provider, today announced an industry first: it has earned the VerAfied security mark from Veracode for its native mobile apps. This newly achieved status demonstrates GenieConnect's ongoing commitment to safeguarding the sensitive data entrusted to it by its clients and gives them a competitive advantage over companies offering similar solutions. 

GenieConnect C.E.O. Giles Welch stated, "Many in the events industry are alarmed at the frequency with which mobile apps from technology vendors are suffering security breaches. By their very nature, native apps store potentially sensitive data on the handset and these are relatively easy to hack into if they are not encrypted and stored correctly. By enlisting the services of Veracode, the world's most powerful application security platform, we can reassure clients that that our software complies with the highest security standards. I'm proud to say that we are the first event technology provider to achieve this status and that our clients can rely on GenieConnect to be a trusted custodian of their sensitive information."

The VerAfied status offered by Veracode demonstrates that GenieConnect is actively identifying and remediating application vulnerabilities to provide its clients with one of the highest levels of software assurance and security verification. This is a clear indicator to GenieConnect's worldwide clients that the company's security has met or exceeded industry standards for security, reliability and compliance.

Welch continued, "Event technology is no longer a fledgling industry and, as it matures, it must be held accountable to an increasingly rigorous set of standards. Event apps are now very sophisticated, holding tens of thousands of personal records and serving as a conduit for information that is often mission-critical to the event host's brand. I believe security verification is the very least event organizers should expect from their technology provider and that this will rapidly become the new norm in our industry."

VerAfied assessment is based on industry standards including MITRE's Common Weakness Enumeration (CWE) for classification of software weaknesses, FIRST's Common Vulnerability Scoring System (CVSS) for severity and ease of exploitability and NIST's definitions of assurance levels. According to Gartner, "CVSS provides an industry recognized vulnerability risk ranking that is both repeatable and refereanceable and is commonly used by large and small organizations alike when disclosing vulnerabilities."

"We are finding that CIOs and CSOs are asking their purchasing teams to take security into consideration when procuring new applications. For this reason it is important that software vendors find a way to demonstrate that their software is built using secure development practices," said Chris Wysopal, co-founder and CTO, Veracode. "The VerAfied mark tells the world that GenieConnect is testing for application vulnerabilities and complying with industry standards, but more importantly, it lets their clients know GenieConnect is a vendor they can trust to keep their data secure."

GenieConnect was established in 2010 and has since provided digital solutions for over 1500 events across the world. For more information, please visit, or call Sales in the UK, +44 (0)1628 569 350, or the US, +1 (312) 756 0110.

About GenieConnect: Success.Delivered

Established in 2010, GenieConnect is a leading provider of smarter event technology with unrivalled breadth of functionality, offering unique insight and business intelligence to organizers and enhanced event experiences for their attendees. Built on the rock-solid data foundations of the industry's most robust Content Management System and implemented with comprehensive and expert delivery capabilities, GenieConnect mobile apps, web portals, automated email marketing and meetings management tools are truly best of breed solutions. Event organizers, corporations and associations can deploy these solutions under their own brand to maximize event success.

About Veracode

Veracode secures the world's software. We help commercial enterprises and government agencies address the acute threat posed by hackers who are targeting software vulnerabilities to gain access to critical data. Veracode provides an automated, policy-driven application risk management platform to secure mobile apps, web applications and third-party applications from across the software supply chain. Veracode works with customers in more than 80 countries, representing a variety of Global 2000 brands. For more information, visit, follow on Twitter: @Veracode or read the Veracode Blog.

Contact Information

  • Media Contact US

    Trifecta Marketing Resources
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    Media Contacts UK

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    Veracode Media Contact:
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