SOURCE: Genius


August 29, 2011 08:11 ET

Genius Brings Automated Marketing to the Masses With Introduction of the New Genius

Genius Innovates for Simplicity With New Marketing Intelligence Engine, Updated Content Editor and Library and Overall User Experience

SAN FRANCISCO, CA--(Marketwire - Aug 29, 2011) - Today, Genius, provider of automated marketing solutions, kicked off its inaugural users conference in San Francisco with the unveiling of the New Genius. What is the "New Genius?" It's you, marketers who surpass complexity and obscurity to work smarter and more efficiently to achieve their goals. Genius has revamped itself to meet the demands of these marketers with a simplified, engaging user experience and upgraded solutions to make developing compelling campaigns that drive results and tracking them to sales even easier.

"Regardless of the size of the company, marketers are faced with increasing demands to drive results with limited resources. Time and again, I hear from our customers and prospects, 'I need to be up and running quickly, to show results immediately.' Marketers don't have the time or budget for unnecessary complexity; it's about delivering qualified results and making an impact on the business quickly," said Sam Weber, CEO of Genius. "We have always prided ourselves on making our products intuitive to marketers, but the reality of today's business environment is that those doing the work may not be traditional marketers, so we pushed ourselves to simplify the process for our customers even more, making the user experience intuitive for everyone. We manage the complexity behind the scenes to deliver a sophisticated automated marketing system that is easy to use."

In addition to the updated user interface and new look and feel of Genius, the company invested in several updates to drive increased efficiency. New product upgrades include:

  • Genius Marketing Intelligence*: Don't get stuck in a void -- understand the true impact of your campaigns. Based on best-of-breed cloud business intelligence provider Good Data (, Genius Marketing Intelligence delivers enhanced reporting capabilities to easily create role-based dashboards and custom analytics that can show marketing activities impact on closed sales.

  • Upgraded Email Template Library and Editor*: No coding needed! Genius provides an elegant, wizard driven email & landing page editing toolset to deliver polished content without the worry of broken links or annoying formatting issues.

  • Expanded API: Regardless of the existing systems you use, the new expanded API provides enhanced connectivity to any external business system.

*Feature upgrades due to launch in September 2011

About Genius
Genius provides powerful, yet easy-to-use automated marketing solutions to maximize marketing return, with minimal efforts. The Genius cloud computing infrastructure delivers automated marketing, including lead generation, email marketing, and lead management with instant-on availability, to deliver and track marketing activities in minutes. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For your free account, visit

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