August 17, 2009 08:08 ET Adds Software Veteran as EVP of Sales; Announces Record Quarterly Revenues Reflecting Continued High Demand for Email Marketing and Marketing Automation Solutions

David Satterwhite to Head Worldwide Sales, Business Development and Client Services for Sales 2.0 and Marketing Automation Innovation Leader

SAN MATEO, CA--(Marketwire - August 17, 2009) - Incorporated®, the leading on-demand provider of B2B email marketing and marketing automation solutions, today announced the appointment of software industry veteran David Satterwhite as EVP of Sales, Services and Business Development. Satterwhite, most recently with newScale, will manage the continued expansion of the company's worldwide sales, alliances and client services.

Satterwhite joins the company as continues to set revenue records and recently announced ongoing customer expansion and product innovation. Fiscal Q2 2009 was's third consecutive record quarter in bookings with over 150 customer wins for the period ending July 30th, 2009. Genius carried on its tradition of innovation with the recent announcements of the world's first URL shortener (GURL) specifically designed to track social networking conversations and ROI of B2B social media initiatives. (See the Genius URL release and Marketing Interactions blog review.) Separately, also announced the launch of the MarketingGenius Resource Center, the definitive content destination designed for B2B Marketing and Sales 2.0 professionals.

"David Satterwhite's unparalleled track record of building global sales and service organizations is critical as we aggressively innovate and grow to meet customer demand of new Genius solutions," said David Thompson, CEO of "Satterwhite's strategic sales and business acumen will help ensure continued customer success, expansion into untapped markets, and leadership in the marketing automation space."

An industry veteran with 20 years of experience, Satterwhite has established an enviable track record, vaulting high-tech companies to their next stage of revenue growth. Most recently, as EVP of newScale, the leading IT Service Catalog and Portfolio Management solution provider with over 1.8 million users in production, Satterwhite increased overall sales from under $1M per annum to market leadership, growing revenues an average of 85 percent year over year. Previously, Satterwhite led the @Road worldwide sales organization which achieved over $65 million in annual sales. At NightFire software, Satterwhite led worldwide field operations, including sales, professional services, customer support and training, increasing company revenues from $9 million to $22 million in the first year. At Clarify, Satterwhite enjoyed similar success, setting the stage for its eventual acquisition by Nortel Networks. (Read David Satterwhite's complete bio.)

"As a former customer, I've experienced first-hand the quick return and enormous value that Genius marketing automation provides sales and marketing teams who are looking to better qualify, engage and serve their customers. I'm excited to join a seasoned team of SaaS veterans who are combining unique Sales 2.0 features with marketing automation innovation to meet the needs of B2B sales and marketing organizations," said Satterwhite.

About is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit

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