SOURCE: Genius.com

Genius.com

September 21, 2009 08:08 ET

Genius.com Adds Website Analytics Capabilities to Genius Enterprise Marketing Automation Solution

Combines Company Website Visit Information With Social Media Tools for Smart Targeting

SAN MATEO, CA--(Marketwire - September 21, 2009) - Genius.com today announced new Website Analytics features for Genius Enterprise, Genius' industry-leading demand generation and marketing automation solution. The new features enable Genius Enterprise users to assess the success of website and inbound marketing programs based on website traffic reports and to see which prospective customers are visiting the website. Key features include:

--  Company identification, which calls out new, anonymous prospects based
    on website activity.
--  Integration with leading Social Media tools, including LinkedIn and
    Jigsaw, to support the development of targeted follow-up campaigns.
--  Website performance measurement tools, including easy-to-interpret
    dashboards showing site traffic volume, most popular pages, referral link
    frequency, and keyword search performance.
    

Genius Web Analytics is now generally available as part of the Genius Enterprise solution. For more information about Genius Enterprise and its Web Analytics capabilities go to: http://www.genius.com/solutions/AnonymousVisitorTracking.php.

"Genius.com extends its product leadership to the top of the funnel with unique visitor tracking and sales alert capabilities that includes anonymous visitors," said David Thompson, CEO and Co-founder of Genius.com. "Now with Genius Enterprise, sales teams can track the actions of current leads and identify new potential customers, while the marketing team can use the new dashboards to refine lead generation strategies."

"Jigsaw has long used Genius solutions to improve sales lead qualification and improve sales efficiency," said Kevin Akeroyd, COO of Jigsaw Database Company. "The Jigsaw/Genius.com solution is a powerful combination for our joint customers who want to identify, target, connect and engage with interested companies who are early in the buying process."

New Genius Web Analytics features include:

-- Identification of organizations that are visiting the website and the ability to parse by territory and drill down for more information of companies that fit targeted profiles.

-- Single-click connectivity to Jigsaw and LinkedIn to find targeted contact information for further lead nurturing and/or Sales outreach efforts.

-- Website traffic measurement by page views and visitors so organizations can better focus content and target their outreach. Marketers can analyze click paths, as well as entry and exit pages, and view traffic based on geography and referral links.

-- Search terms and search engine traffic measurement, enabling refinement of content and linking strategies.

-- Watch list creation and Instant alerts to aid in managing accounts.

About Genius.com

Genius.com is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. Genius.com is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities.

Genius.com is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com or email info@genius.com.

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